Any business owner worth their salt will understand the importance of integrating e-commerce, social media and digital marketing into their company’s overall business strategy. Successful digital marketing requires businesses to keep up with evolving digital trends. Your digital presence needs to be in tune with your target audience, unique brand and the growing e-commerce market.
In 2022, digital marketing firms will continue to adjust their strategies and techniques to meet the ever-changing demands of online markets. Here are a few digital marketing trends to look out for this year:
Collaborations between brands and content creators
One of the most obvious and effectiveness tools for digital marketing are collaborations between brands and content creators. This is not a new trend, but has been underutilised as an advertising opportunity by e-commerce businesses. B2C marketing requires means of accessing, retaining and inspiring new consumer bases to invest in your goods or services. Rather than building an online community and digital presence from scratch, you can tap into the social media following of established online creatives.
Social media as a critical business tool
Social media has become a critical and intricate part of every modern industry. A social media presence is key to raising brand awareness and growing your e-commerce business in the 2022. This year, it is expected that social media will finally reach its rightful place in the global corporate environment. Social media will become the primary tool for spreading the word about your business. Businesses will be able to see measurable and significant ROI for the effort they have put into growing their online presence.
Prioritising first-party data
2021 saw the end of third-party cookies and, as a result, online businesses and digital marketers are redirecting their focus on collecting first-party data in 2022. These data points are used to retarget and access new audiences, which will become a ubiquitous digital marketing trend among successful online brands. By using subscriptions, product views and social media clicks, brands can gain incredible insight into their consumer base in a safe, privacy-compliant and cost-efficient way.
Creating seamless social media advertisements
The growing access to Internet that we are seeing worldwide means that today’s online consumers are better informed and more empowered than ever before. Access to the vast array of online content that exists will mean that brands need to be more conscientious about how they present themselves on different platforms. Companies need to invest in digital marketers that can seamlessly and appropriately create social media advertisements that are designed for their intended platforms.
Social consciousness and awareness
Another trend that companies need to be mindful of, the growing use of these platforms to tell important personal stories. Social consciousness is becoming an integral part of interacting with your target audience. Social media content will continue to educate users on the realities of social injustice, inequality and prejudice, as well as catastrophic climate change. Brands need to show that they care about the protecting the environment, uplifting minority voices and championing good causes and charities through online presence and business practices.
E-commerce will continue to grow and evolve
The e-commerce boom is not slowing down any time soon. The pandemic has driven an already-expanding online consumer base to demand more goods and services through digital platforms. Websites, e-commerce, digital advertising and a social media presence are critical for modern businesses to thrive online. Social media platforms are embedding buying options into their services and investing in new virtual reality technologies that allow for shopping experiences in the metaverse.
The most significant digital marketing strategies begin with your company creating a distinct, vocal and exciting online presence that drives audiences to celebrate and support your business. E-commerce requires brands and digital marketers to be agile and adaptable. Each year, there are new and growing trends that need to be integrated into your digital marketing and online sales strategies. You need to keep up with the digital marketing trends that are creating the future of business.
Cognite Marketing is a leading digital marketing agency in South Africa with extensive expertise in social media, digital and online advertising. If your company is looking to drive site traffic through social media ads, collaborations and other digital marketing opportunities, take advantage of our free marketing strategy consultation at Cognite Marketing.