Learn How To Market Your Business

Easy-to-understand articles for Business Owners and Management on how to improve sales through integrated marketing.

Using Market Research to gain insight into your buyers

There are numerous approaches to market research. Almost all businesses use one or two of four basic methods of market research, even if it is not within their knowledge of actually doing so. The type of market research you decide to do is heavily dependent on the kind of data you are looking for and how your budget is set up because what you are willing to spend will either dictate or limit which of the 4 techniques you can choose for your business.

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How much should you allocate to marketing?

As a business, you must walk the fine line between spending too little on marketing and spending too much. We all know the saying, “it takes money to make money”. This becomes truer when you own a business. Many businesses will decide to cut back on marketing when business is slow because as it seems an easy avenue to cut costs. On the other side of the coin, you have people cutting back on marketing because too much business is flowing in and they cannot keep up with demand. In this article we are going to explain why both scenarios are a bad move to make.

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People on laptops discussing marketing strategy and SWOT

What is a SWOT analysis and how can it help your marketing?

A SWOT analysis is a simple, but very powerful tool to help you advance and change your business strategy. Whether you are building a start-up or improving and controlling an existing company, a SWOT analysis can help. SWOT is an acronym for Strengths, Weaknesses, Opportunities, and Threats. The SWOT analysis allows a company or the beneficiaries of the business to get a well-balanced view of how things are operating in the company. This is a tool that will highlight places for improvement that require action. It allows you to create strategies that enable constant improvement. You should get as many internal team members involved. This will reveal more about your business and ensure that you are not overlooking anything. Your team can assist in creating a more substantial and holistic SWOT Analysis list.

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The Digital Marketing Trends That Will Define 2022

Any business owner worth their salt will understand the importance of integrating e-commerce, social media and digital marketing into their company’s overall business strategy. Successful digital marketing requires businesses to keep up with evolving digital trends. Your digital presence needs to be in tune with your target audience, unique brand and the growing e-commerce market.…
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