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Easy-to-understand articles for Business Owners and Management on how to improve sales through integrated marketing.

A marketing strategy to market a South African Engineering Firm

28 October 2026

Brand & Marketing Strategy, Learn About Marketing Your Business, Marketing Strategy, Marketing Trends, Marketing Your Business

Marketing an engineering firm is not the same as marketing a retail product or a simple consumer service. Engineering projects…

How to Market a Security Company In South Africa

28 October 2026

Brand & Marketing Strategy, Learn About Marketing Your Business, Marketing Strategy, Marketing Trends, Marketing Your Business

Marketing a security company is not simply about advertising alarms, guards, cameras or monitoring services. Security is built around trust.…

Marketing Strategy for IT Companies: Stop Selling Technology and Start Selling Business Outcomes

1 October 2026

Brand & Marketing Strategy, Learn About Marketing Your Business, Marketing Strategy, Marketing Your Business

Marketing for IT companies is changing. For a long time, many IT businesses relied on referrals, long-standing client relationships, supplier…

Marketing Strategy for Engineering Companies: How to Connect Directly With Clients

1 October 2026

Brand & Marketing Strategy, Digital Advertising, Digital Marketing, Learn About Marketing Your Business, Marketing Your Business

Marketing for engineering companies is changing. For a long time, many engineering firms relied heavily on referrals, industry relationships, tenders…

Your Website Needs to Explain Your Business to AI as Well as Humans

2 September 2026

Digital Marketing, Marketing Strategy, Marketing Trends, Marketing Your Business, Search Engine Optimisation

Most businesses have experienced this problem in one form or another. You visit a website and, after reading the homepage,…

Ranking #1 on Google Isn’t What It Used to Be

2 September 2026

Learn About Marketing Your Business, Marketing Strategy, Marketing Trends, Marketing Your Business, Search Engine Optimisation

For many years, search engine optimisation had a fairly simple objective: get your website as high as possible on Google.…

When You Focus Too Much on the Metric, the Metric Loses Its Value

3 August 2026

Learn About Marketing Your Business, Marketing Strategy, Marketing Trends, Marketing Your Business

There is an old saying in business that goes, “When a measure becomes the target, it stops being a good…

Keeping Your WordPress Website Updated Has Never Been More Important

3 August 2026

Learn About Marketing Your Business, Marketing Strategy, Marketing Trends, Marketing Your Business, Website Design

Your website has become far more than an online brochure. For many businesses, it is the first place potential customers…

MARKETING
NEWS

STAY IN THE KNOW WHEN IT COMES TO MARKETING

Learn how to market your business

A marketing strategy to market a South African Engineering Firm

How to Market a Security Company In South Africa

Marketing Strategy for IT Companies: Stop Selling Technology and Start Selling Business Outcomes

Marketing Strategy for Engineering Companies: How to Connect Directly With Clients

Your Website Needs to Explain Your Business to AI as Well as Humans

Ranking #1 on Google Isn’t What It Used to Be

When You Focus Too Much on the Metric, the Metric Loses Its Value

Keeping Your WordPress Website Updated Has Never Been More Important

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