Marketing Strategy

How to get a Free Marketing Strategy

What is a Marketing Strategy?

A logo or website is not marketing rather they are elements that need to be combined into a marketing strategy. Simply put, a marketing strategy is a long-term approach that sets out your overall strategy to get clients for your business, it is what helps generate your leads. Your marketing strategy must work holistically, combining a range of elements such as Corporate Identity, website design, social media and advertising.

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Improve Sales for a business

How to get more sales when your sales are low

If you are a business owner, it is never certain that your sales will always be good. There are many reasons that could affect your sales from increasing that are beyond your control. The sales profession moves faster today than ever before and with a blink of an eye, new competitors emerge with products similar to yours. Before you know it, it’s a race to get the most out of your bottom line. This article will show you some basic steps to improve your sales performance and keep on improving on it.

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How to properly plan your content marketing campaign

How important is content marketing really? Well, it is so important that it can help boost your presence and authority online. The most important rule when it comes to content marketing is to have a plan in place. Without a plan, it could turn out to be a disaster. A person could write 20 articles in a month and post them on their website and social media pages, and hope for the best. Then after a while, they do not get any response from their readers and thus give up. The problem comes in when companies practice mass marketing and they do not tailor their messages around their target market. If you have a content marketing plan in place, you will be able to properly map out your postings.

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How long does it take to build a brand?

Creating a brand is much like building a house, you need a plot to start your building which in this case is the idea. Then with some perseverance and shear will, you can begin to lay the foundation. The time frame in which a brand can be developed from birth to release can vary depending on the consultant you’ve hired. Essentially, there are steps you need to take in order to get your idea from dreams to reality, and phases that must be addressed before considering yourself a successful business man/woman.

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Marketing strategy basics for better sales

It can be hard to know where to begin when planning and developing a sales and marketing strategy. Business owners are bombarded with new technologies, innovations being developed at a rapid pace, a swirl of performance metrics, and of course, self-doubt. It’s a lot of pressure because what you plan today, you’ll have to show ROI tomorrow. There’s a lot of work to do when it comes to your sales and marketing strategy, and it can be tough to be objective about your own company when you’re so close to it. You can plan for success by putting together a sales and marketing strategy by following this step by step guide.

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How to close more sales and take care of your clients

If you are an entrepreneur on a sales team, there are basic sales etiquettes and unwritten rules you need to know about. From the first impression to a long-lasting business relationship, learn more about basic sales etiquette that are common knowledge but are rarely utilised. The goal of any business is to ultimately gain new customers and clients as well as retain their existing ones. These tips will equip you to better your sales and the relationships that you develop with all of your customers. Your clients will always appreciate the effort that you put into their experiences they have with your brand.

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How to get more word of mouth (WOM) business

In this modern day and age, businesses rely heavily on technology, such as social media, digital billboards, TV and radio adverts for marketing purposes. However, technology cannot guarantee that your business will gain popularity or even referrals. Many business owners still find themselves wondering how they can actually get people to refer their business through word of mouth (WOM). A recent survey was completed that 7500 small business owners agreed that the best way to acquire local customers was through mouth-to-mouth referrals, but the big question is how. Find out tried and tested tips that will help you improve your WOM.

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Why should you have a live chat feature on your website?

Live chat support is a fairly new way to interact with your website visitors, without requiring a lot of admin. The way that it works is that the visitor initiates a chat request by clicking an icon on your website and you can respond directly to their query. The live chat feature on your website allows for clients and visitors of your website to chat directly from your website, similar to Facebook’s chat box.

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What is a marketing mix? The 4Ps of marketing explained.

The 4Ps of marketing is a model for enhancing the components of your marketing mix. This is the way in which you take a new product or service to the market. It helps you to define your marketing options in terms of price, product, promotion, and place so that your offering meets a specific customer need or demand.

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