The most fundamental aspect of working in B2B or B2C sales is the ability of a salesperson to help potential customers realise their need for your particular product or service. Improving sales performance will depend on the ability to standardise and improve business-wide sales techniques, forecasting, measuring and management.
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Easy-to-understand articles for Business Owners and Management on how to improve sales through integrated marketing.
10 Steps to help keep your WordPress website safe from hackers
The widespread use and trust in the WordPress platform by organisations and individuals around the world have, unfortunately, caused WordPress sites to become a common target for hacking.
10 Ideas that make local marketing so effective
Local marketing is a marketing strategy that advertises to potential customers located within their area. If a business has a brick-and-mortar storefront, local marketing – also known as “neighbourhood”, “location-based” or “local-store” marketing – is an absolute must.
10 Helpful Tips for Your Holiday Marketing Campaign in 2021
As we take down our Christmas decorations and consider our – muted – New Year’s celebrations and resolutions we hope to keep in 2021; let’s explore the conversations that surround holiday periods and how your digital marketing strategy can help you join that conversation.
The Top 10 Tips for Successful Marketing on LinkedIn
LinkedIn has helped millions of professionals and job seekers access opportunities and grow their careers and networks, but it can just-as-easily help businesses market themselves and their offerings.
Reconnect with visitors using website push notifications
Firstly, what is a website push notification? They are clickable messages that a website can send out to clients that have accessed their website before or, at least, searched for you in their browser. This is a new technology that…
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What is a live video, and why should you use it?
Finding new ways to grow your business is tough. It gets more difficult when your competitors are trying the same things, so you need to find new ways to stay ahead of the competition and stand out from your competitors.…
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The Rise of the Vertical Video
Portrait not landscape Now you probably wondering what vertical videos are. People are beginning to access almost everything through mobile devices, the only times they see work on their desktops and laptops is when they are in the office and…
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Voice Search: What is it and why is it important?
What is voice search? Voice search is the technology that allows people to do web searches using voice recognition instead of typing keywords on their browser. In most cases, it returns the results orally to the user. Programs that use…
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Find out how to chat directly with your Google My Business visitors
There are new ways to communicate and engage with customers every day. Once of the latest trends being Google My Business chat. Growing trends have shown that 99% percent of people prefer messaging over phone calls, so to solve this…
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