Ever wondered what you can do to your presentation to keep the audience wanting more? No matter how many graphs, charts or facts are presented if you don’t have a good structure for your presentation then you might not get the effect you want out of your presentation.
A healthy part of your company’s budget should be spent monthly on marketing. A big part of this marketing budget is your advertising spend. Since it may require a hefty monthly commitment, it is always important to know what to advertise. You could choose to advertise only the main solution that your company offers, such as construction, cleaning, clothing, financial management or advertise individual products or services. If you have the budget then you should advertise at both levels, but let’s see in which scenario either would be applicable.
What is a Marketing Strategy?
A logo or website is not marketing rather they are elements that need to be combined into a marketing strategy. Simply put, a marketing strategy is a long-term approach that sets out your overall strategy to get clients for your business, it is what helps generate your leads. Your marketing strategy must work holistically, combining a range of elements such as Corporate Identity, website design, social media and advertising.
Logo design is one of the first things a company undertakes to establish a brand image and corporate identity. A good logo represents and symbolises what the company stands for and carries the company’s credibility on its shoulders. Most companies spend a lot of money on custom logo design because they know that a good logo must be appropriate, aesthetic and reliable.
There are a lot of “build your own website” or “free website” platforms being offered by online companies out there on the market today. Presenting new store owners with the temptation of being able to build their own websites at an extremely low cost or better yet, free of charge.
However, why hasn’t everyone jumped onto the “FREE WEBSITE” bandwagon? In this article we’ll explain why it’s best to stick with the professionals rather than building your own website. We’ll cover the cost implications and possible sales drops your company can experience if you try building a website yourself. Here are a couple questions you might be asking before starting your website.
Setting up a new website can be a very daunting process. A common mistake made is trying to do too much, which leaves you overwhelmed and paralysed. At Cognite, we really believe in the simplicity, power and utility of WordPress as the platform to build your website on and manage your content. We’ve put together a comprehensive of the main benefits in using WordPress to reduce your stress and get you started on building your brand-new website.
In this article we explain why you are receiving the “Not Secure” error when browsing a site via Chrome and Firefox, what it means to you as a site owner and what you need to do to in order to secure your site.
Since the beginning of this year Google Chrome has started identifying and calling out sites that contain an unencrypted connection as “Not Secure” within the URL bar.
The idea of paid, owned and earned media has been around for quite some time now. By relying heavily on one marketing stream, you leave yourself defenceless and exposed should an unexpected change reduce its productivity. One of the most important things when it comes to multiple marketing streams is to get a balance of sources when it comes to your marketing. We have put together a comprehensive guide to help you understand what the three types of media are and how to best utilise them.
A webinar is a seminar or web conference conducted via internet in real time. The main features of live webinars are interactivity, the ability to discuss, send and receive information in real time. You’re able to invite another participant to be part of the presentation, share your desktop and a variety of digital materials. There are many advantages to webinars, the main one being that anyone can participate no matter what country you from, or just being at home or in the office, business trip or vacation.
When it comes to digital advertising and marketing, Facebook is an obvious place to start for your brand. With around 16 million users, it remains the largest social media platform in the country. Facebook offers your brand a cost-effective alternative to traditional media campaigns, and often produces better results than traditional advertising mediums. The key benefit that you will gain from advertising on Facebook is the ability to hyper target your audience.