Category: Knowledge Base

A webinar is a seminar or web conference conducted via internet in real time. The main features of live webinars are interactivity, the ability to discuss, send and receive information in real time. You’re able to invite another participant to be part of the presentation, share your desktop and a variety of digital materials. There are many advantages to webinars, the main one being that anyone can participate no matter what country you from, or just being at home or in the office, business trip or vacation.

Sales people are proactive in generating sales and building long term relationships with clients. Since they are generally paid a basic salary with sales-based commission, they continuously think of how to get more sales. They can also assist when it comes to providing input regarding product development and price structuring. Find out more reasons why your company needs to have a dedicated sales team.

Is it a good idea to have the important content above the fold of the website or to have users scroll through your website? When it comes to scrolling on a website, it can make your website more interactive. Web designers have interesting ways to make scrolling visually interesting, focusing attention on the calls to action on a website. However, ‘above the fold’ would mean that a web designer will create a website where there is no scrolling. This does allow a website viewer to read through the content, without having to scroll, but it can look cluttered, if not designed correctly. In this article, we will be discussing what above the fold means in web design and if it is a good idea to have a scrolling website.

A website audit is a full analysis of everything related to your website’s level of search visibility. A complete and detailed web audit will give you a deeper understanding as to why your site is not generating the traffic you think it should or why your sales and conversions are not improving. Conducting a website audit benefits any business aiming to increase its online presence. A site audit identifies problems with website architecture. As a result, sites learn where to improve technical site performance.

By creating an online contest, you give people the chance to interact with your brand. By extension, you have people creating content on your website or on social media that Google connects to your business. Google gives priority to pages that contain quality content. If a lot of people are going to your website and are interacting with it for a while, this lowers your bounce rate. When you allow people to add user generated content, they are also adding keywords that Google will recognise. The more you do to get people interacting, the higher you will rank on Google organic searches. This means more traffic and more business, which is the goal at the end of the day.

As a business owner, you should be focusing on ways you can grow your business through LinkedIn as it would allow you to build brand awareness and generate sales leads. LinkedIn is a platform that can connect your business with more than 450 million professionals worldwide. Unlike Facebook, Instagram, and Twitter, LinkedIn is different from other social media platforms. It is a professional social media network that can ultimately allow you to establish strategic partnerships across the world, making your business more recognised.

Live chats are a new increasingly used feature on websites that allow customers to have real time conversations with a company while they are on a website. This means that customers can contact companies without having to send emails, waiting for a response, wasting valuable time. Live chats allow you to speak to any client or answer queries instantly. Furthermore, the chat software enables you to monitor any client that is browsing through your website.

GDPR compliance is compulsory for every business or organisation that collects, maintains, or uses the personal data of EU citisens. The implementation of the General Data Protection Regulation (GDPR) and the subsequent need for GDPR compliance will have a significant impact on how businesses and organisations approach data protection, regardless of their geographical location. GDPR Data Protection Rules include a comprehensive definition of what constitutes personal data, the rights of individuals to know how their personal data is being used, what personal data can be collected under the GDPR Data Protection Rules, and how businesses and organisations obtain each individual’s informed consent.

According to research, 80% of people prefer a series of articles versus an advertisement. Furthermore, 70% of people agree that content marketing makes them feel closer to a product or business, while 60% credit content for helping them make better product decisions. If you don’t already have an effective content marketing strategy in place, you are likely missing out on a lot and losing a lot of business in the process. In today’s digital economy, content marketing is perhaps the most effective method your business can employ to reach out to both established customers and prospects.