Category: Knowledge Base

A SWOT analysis is a simple, but very powerful tool to help you advance and change your business strategy. Whether you are building a start-up or improving and controlling an existing company, a SWOT analysis can help. SWOT is an acronym for Strengths, Weaknesses, Opportunities, and Threats. The SWOT analysis allows a company or the beneficiaries of the business to get a well-balanced view of how things are operating in the company. This is a tool that will highlight places for improvement that require action. It allows you to create strategies that enable constant improvement. You should get as many internal team members involved. This will reveal more about your business and ensure that you are not overlooking anything. Your team can assist in creating a more substantial and holistic SWOT Analysis list.

WordPress is the most attacked because it is the most popular website builder all over the world. WordPress being the most popular gives hackers a good and easy chance to find websites that are less secure. Hackers have different intentions, some are just beginners who are learning to exploit the less secure website, whereas some hackers have more malicious intentions like distributing malware using a website to attack other websites or spamming the internet.

Your brand positioning statement should be a one- or two-sentence statement that clearly articulates your product or service’s unique value, and how it benefits customers. It must define the audience, define the category in which the brand exists, cite a clear product or service benefit, set your brand apart from your competitors, and instil confidence that the brand will deliver on its promise. Here are a few things to consider when writing your brand positioning statement:

Google Adsense is a free tool offered by Google as part of their advertising network. It works hand-in-hand with Google Ads and allows you to monetize the traffic being directed through your website each day.

A Corporate Identity (CI) Manual is a set of guidelines on how to portray and describe your business effectively. It is created to ensure the consistent use of all the design elements (particularly your logo) on all the different media including your website, business cards, email signatures and social media platforms. Each media platform is different and serves a specific function and so each come with a different set of guidelines. A CI manual is important as it generates the physical look of your brand. A CI manual helps you effectively communicate the “tone of voice” of your business and helps influence your customer experience.

Leveraging a variety of Search Engine Optimisation (SEO) tactics can help you rank higher on Google. It is important to use a range of tactics as SEO is an ever-evolving process. Google is continuously changing and updating its algorithms and ranking criteria. SEO can be unpredictable, which makes planning and strategy rather tricky. As a website owner, you need to be constantly updating your content as well as remaining aware of changes being rolled out. We have put together a list of the top 10 predictions for 2019 to help you ease your SEO planning requirements.

Planning an event for your business is an effective way to promote and make your business a success. Planning and hosting an event allows your business to reach out, gain brand awareness and become more personal with clients thus creating a strong client base. Planning an event takes time and effort, but it is a lot less intimidating if you create a strong strategy before you embark on your journey. If you have a set plan before hand, you will ensure a successful and profitable event.

Everyone knows how word of mouth can increase or decrease your sales. With the introduction of the internet, now more than ever, people are relying on the word of their peers to tell them if something is a good buy or not.

Ever wondered what you can do to your presentation to keep the audience wanting more? No matter how many graphs, charts or facts are presented if you don’t have a good structure for your presentation then you might not get the effect you want out of your presentation.

A healthy part of your company’s budget should be spent monthly on marketing. A big part of this marketing budget is your advertising spend. Since it may require a hefty monthly commitment, it is always important to know what to advertise. You could choose to advertise only the main solution that your company offers, such as construction, cleaning, clothing, financial management or advertise individual products or services. If you have the budget then you should advertise at both levels, but let’s see in which scenario either would be applicable.