Learn About Marketing Your Business

Easy-to-understand articles for Business Owners and Management on how to improve sales through integrated marketing.

What is a live video, and why should you use it?

Finding new ways to grow your business is tough. It gets more difficult when your competitors are trying the same things, so you need to find new ways to stay ahead of the competition and stand out from your competitors.…
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The Rise of the Vertical Video

Portrait not landscape Now you probably wondering what vertical videos are. People are beginning to access almost everything through mobile devices, the only times they see work on their desktops and laptops is when they are in the office and…
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Voice Search: What is it and why is it important?

What is voice search? Voice search is the technology that allows people to do web searches using voice recognition instead of typing keywords on their browser. In most cases, it returns the results orally to the user. Programs that use…
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Using Market Research to gain insight into your buyers

There are numerous approaches to market research. Almost all businesses use one or two of four basic methods of market research, even if it is not within their knowledge of actually doing so. The type of market research you decide to do is heavily dependent on the kind of data you are looking for and how your budget is set up because what you are willing to spend will either dictate or limit which of the 4 techniques you can choose for your business.

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10 Reasons why tracking your sales is important

Tracking your business sales will show you exactly how successful or unsuccessful your sales processes are and how much profit is made up of the sales. The last thing you would want is to spend money on something that is…
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About Us

Why you need a Google My Business profile

Google My Business is an easy to use tool to help get visibility for local businesses and organisations. Business owners can register their business on Google My Business for free. Using this tool, they can manage their online presence for Google Search and Google Maps. Verifying your profile on Google My Business will give you an added advantage because potential clients automatically have a certain amount of trust for Google, and by extension, they trust verified businesses suggested by Google.

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How much does SEO cost

How much does SEO cost?

SEO plays a very important role in marketing your business, it increases the quality & quantity of website traffic by increasing the visibility of the website on search engines. In hearing that, the most logical follow up question would be “how much does SEO cost?”, however, there is no exact response to that question as SEO prices vary depending on several factors. Based on research done, you can pay less than R360 an hour to R300 000 a month!

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what is digital marketing?

What is Digital marketing?

Marketing has consistently been about connecting and linking your brand to your target audiences at the right place and at the right time. That means you need to reach your clients where they are spending their time. In today’s day and age, most of the world’s population is spending their time on the internet.

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best way to advertise your business

What is the best way to advertise your small business?

Okay… so you have a business, a brand and a product or service to sell, now what? Advertising your business in South Africa may seem like a daunting task, but it doesn’t need to be. All you need is a clear starting point and a plan. There are so many ways to advertise your business, from digital online advertising to flyers that you can distribute.

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