Easy-to-understand articles for Business Owners and Management on how to improve sales through integrated marketing.
There are numerous approaches to market research. Almost all businesses use one or two of four basic methods of market research, even if it is not within their knowledge of actually doing so. The type of market research you decide to do is heavily dependent on the kind of data you are looking for and how your budget is set up because what you are willing to spend will either dictate or limit which of the 4 techniques you can choose for your business.
Google My Business is an easy to use tool to help get visibility for local businesses and organisations. Business owners can register their business on Google My Business for free. Using this tool, they can manage their online presence for Google Search and Google Maps. Verifying your profile on Google My Business will give you an added advantage because potential clients automatically have a certain amount of trust for Google, and by extension, they trust verified businesses suggested by Google.
SEO plays a very important role in marketing your business, it increases the quality & quantity of website traffic by increasing the visibility of the website on search engines. In hearing that, the most logical follow up question would be “how much does SEO cost?”, however, there is no exact response to that question as SEO prices vary depending on several factors. Based on research done, you can pay less than R360 an hour to R300 000 a month!
Marketing has consistently been about connecting and linking your brand to your target audiences at the right place and at the right time. That means you need to reach your clients where they are spending their time. In today’s day and age, most of the world’s population is spending their time on the internet.
Okay… so you have a business, a brand and a product or service to sell, now what? Advertising your business in South Africa may seem like a daunting task, but it doesn’t need to be. All you need is a clear starting point and a plan. There are so many ways to advertise your business, from digital online advertising to flyers that you can distribute.
