Category: Knowledge Base

As a business, you must walk the fine line between spending too little on marketing and spending too much. We all know the saying, “it takes money to make money”. This becomes truer when you own a business. Many businesses will decide to cut back on marketing when business is slow because as it seems an easy avenue to cut costs. On the other side of the coin, you have people cutting back on marketing because too much business is flowing in and they cannot keep up with demand. In this article we are going to explain why both scenarios are a bad move to make.

Newsletter subscribers are extremely valuable soft leads that, with a simple push and a slight amount of persuading, could end up as customers. Your newsletter is a simple and very effective marketing tool. Whether it be a monthly newsletter or one every once in a while, it will still grab the attention of your subscribers.

A newsletter is an easy way to distribute informational and product-focused content via an emailed letter to a subscriber list that comprises of possible and current customers. Online businesses apply newsletters to keep their brand at the top of the list of customer sales, launching specialists in the space and notifying readers of products that may interest them.

For new businesses entering the market, the most common strategy is to turn to discounts and specials to attract more clients. This strategy can be effective, but only to a certain point. Giving discounts can also have a negative effect on your business and can end up costing you more in the long term. A brand’s strength is built on its ability to remain unaffected by the irregular rising or falling in market trends. Discounts could hinder your growth, or you could possibly lose good clients as they may become attached to your discounts so should you decide not to have any more discounts, it will disappoint them or cause them to leave.

A SWOT analysis is a simple, but very powerful tool to help you advance and change your business strategy. Whether you are building a start-up or improving and controlling an existing company, a SWOT analysis can help. SWOT is an acronym for Strengths, Weaknesses, Opportunities, and Threats. The SWOT analysis allows a company or the beneficiaries of the business to get a well-balanced view of how things are operating in the company. This is a tool that will highlight places for improvement that require action. It allows you to create strategies that enable constant improvement. You should get as many internal team members involved. This will reveal more about your business and ensure that you are not overlooking anything. Your team can assist in creating a more substantial and holistic SWOT Analysis list.

WordPress is the most attacked because it is the most popular website builder all over the world. WordPress being the most popular gives hackers a good and easy chance to find websites that are less secure. Hackers have different intentions, some are just beginners who are learning to exploit the less secure website, whereas some hackers have more malicious intentions like distributing malware using a website to attack other websites or spamming the internet.

Your brand positioning statement should be a one- or two-sentence statement that clearly articulates your product or service’s unique value, and how it benefits customers. It must define the audience, define the category in which the brand exists, cite a clear product or service benefit, set your brand apart from your competitors, and instil confidence that the brand will deliver on its promise. Here are a few things to consider when writing your brand positioning statement:

Google Adsense is a free tool offered by Google as part of their advertising network. It works hand-in-hand with Google Ads and allows you to monetize the traffic being directed through your website each day.

A Corporate Identity (CI) Manual is a set of guidelines on how to portray and describe your business effectively. It is created to ensure the consistent use of all the design elements (particularly your logo) on all the different media including your website, business cards, email signatures and social media platforms. Each media platform is different and serves a specific function and so each come with a different set of guidelines. A CI manual is important as it generates the physical look of your brand. A CI manual helps you effectively communicate the “tone of voice” of your business and helps influence your customer experience.

Leveraging a variety of Search Engine Optimisation (SEO) tactics can help you rank higher on Google. It is important to use a range of tactics as SEO is an ever-evolving process. Google is continuously changing and updating its algorithms and ranking criteria. SEO can be unpredictable, which makes planning and strategy rather tricky. As a website owner, you need to be constantly updating your content as well as remaining aware of changes being rolled out. We have put together a list of the top 10 predictions for 2019 to help you ease your SEO planning requirements.

Planning an event for your business is an effective way to promote and make your business a success. Planning and hosting an event allows your business to reach out, gain brand awareness and become more personal with clients thus creating a strong client base. Planning an event takes time and effort, but it is a lot less intimidating if you create a strong strategy before you embark on your journey. If you have a set plan before hand, you will ensure a successful and profitable event.