As a business, you must walk the fine line between spending too little on marketing and spending too much. We all know the saying, “it takes money to make money”. This becomes truer when you own a business. Many businesses will decide to cut back on marketing when business is slow because as it seems an easy avenue to cut costs. On the other side of the coin, you have people cutting back on marketing because too much business is flowing in and they cannot keep up with demand. In this article we are going to explain why both scenarios are a bad move to make.
Request A Free, Unique Marketing Strategy
Request A Free, Unique Marketing Strategy For Your Small To Medium Business form an experienced Marketing Company. Strategies are designed to fit within your monthly budget, developed manually and take 3 to 7 business days to complete.
If your requirements are very simple and marketing budget is below R10 000 per month then we may send you a simple quotation for the priority marketing items required.
We may not generate a marketing strategy if there is a conflict of interest.
What do our clients say?
01. It all starts with a strategy
Let us advise you on the next steps that you should take to improve your sales.
We work within your available monthly marketing budget.
You will receive a practical, detailed and unique strategy with complete costing.
02. Know Yourself : Brand Strategy Consultation
Brand Strategy Consultation
A Brand Strategy is a critical first step to take to understand your company. We guide you through the process of identifying your core values, the essence of the company, the voice, identifying the target market, a SWOT analysis of your marketing and your brand positioning statement. Get a marketing agency to assist you for the best results.
Choosing a company name
Don’t know what to call your new company? Let us brainstorm with you so that you can shortlist and eventually choose the right company name. A company name will have an effect on trademarking, top-of-mind awareness, domain availability & SEO. A marketing agency will give you the most practical and memorable advice.
03. Look Great : Corporate Identity Design
Company Logo Design
Various business logo design options to choose from. You will received the source files, PDF vector file, PNG and JPGs. A marketing agency will create practical and creative logos.
High Resolution Logo Recreation
Recreation of logo in high resolution vector format from image. This price assumes a logo of average complexity. You will receive the source files, PDF vector file, PNG and JPGs. A marketing company understands the long term benefit of proper logo recreation.
Business Card designs for 1 to 5 personnel using same overall design. Extra business cards are available as an extra cost. This is a single or double sided design. Let a marketing company assist you with a practical design.
MS Word Letterhead Template
Easy-to-use branded MSWord template designs. Pre-printed PDF versions also available. Request a cover design with it, with every page afterwards being the letterhead design. If you plan to write proposals for sales then get a proper Letterhead template design from a creative marketing company.
MS Excel Invoice Template
Branded MSExcel invoice template, ready to use. Price assumes standard invoicing fields. Something as simple as an Invoice Template still carry marketing potential. Make sure your brand cohesion shines through.
MS Powerpoint Presentation Template
Branded MSPowerpoint Template, great for any presentation. Welcome, Content and Thank You slide. You can add your content afterwards or we can, at an extra cost per slide. A great presentation is a core part of what a marketing company assists with.
HTML Email Signature
HTML Email Signature Designs. Allows for clickable images and test. Solid image (GIF/PNG) versions can also be requested. Your daily electronic conversations should uphold your brand’s values. Let a marketing agency design a practical and creative signature for you.
A4 Presentation Folders
This A4 Presentation Folder is used to hold multiple documents for a proposal. Also includes business card slot. Single sided design by default. Also request a double sided design. Let a marketing agency assist you in creating artwork that carries your message through consistently.
A0 to A3 Poster Design
A2 poster designs by default. May be designed in other sizes such as A4 to A0 or customer sizes. The content and layout should not be left to pure designers. Let a marketing agency create your artwork to influence opinion.
Displays, Signage and Billboards
Design of displays, signage and billboard artwork. Single sided design at any size. You will receive artwork in print-ready format. Outdoor advertising is expensive. Let a marketing agency create the artwork for better ROI.
Newspaper and Magazine Adverts
Design at any size advertising for magazines or newspapers. Creative and focused on sales conversion. Print marketing still has a place in advertising. Let a marketing agency create the advertising designs.
04. Sound Great : Copywriting
Copywriting for Websites
Professional copywriting for your website. We transform the raw description of your offering into an eloquent and concise asset for sales conversion. A marketing company will know how to say the correct things, how much of it to say and what order to say it in.
Copywriting for brochures
Let’s write your content for you, to impress your clients with your insight and your passion. For 2, 4, 8, 16 page brochures and above. Your brochure content should be sculpted by a marketing agency for the best results.
05. Be Accessible : Website Design And Social Media Management
Voyager 5 Page Website Bundle
Your website is your online home. It’s a good idea to impress your Visitors since they may become your friends. You get a 5 page mobile friendly website, easy to edit and grow yourself, 5 FREE stock photos (123rf.com), FREE .co.za or .com domain registration and FREE 6 months email and web hosting. More pages may be requested. It is easy to create a website, but difficult to create an effective one. A marketing agency will know how to design the website for the best ROI.
Fixing and Hardening Hacked (Compromised) WordPress Websites
We will attempt to recover your hacked or broken WordPress website. We can guarantee your website against hacks for 2 weeks, but they very rarely get compromised again. You get a copy of the fixed site for backup. 50% to start the project and the other 50% if we are successful. Fixing a hacked website is essential for Google SEO and for visitors to trust your company.
Social Media Setup & Branding
We set up your social media profile, complete the info and create the branding elements for you. You get access to your profile and can post to your heart’s content. These profiles could then be used to run advertising campaigns to create brand awareness or to focus on direct sales lead generation. Leave your social media activity up to a progressive marketing company.
Email And Website Hosting Services
Includes 99.9% Uptime of website and email accounts hosting, POP3 and IMAP supported, 5 GB storage, 100 email accounts, 1 mySQL database + 1 FTP account. Larger hosting options available for up to 50 GB storage. Supports WordPress and other HTML/PHP/mySQL Websites. Office hour telephonic support available
06. Be Popular : Digital Advertising, Content Marketing and SEO
Google Adwords Advertising
Your clients Google for your services and products, so be found when they do. A Google Adwords campaign is quick to launch and more cost effective than traditional print advertising. Your monthly advertising budget is directly paid to Google. We suggest a minimum of R2000 per month, with a preferred budget of R5000 per month and upwards. It is easy to set up Adwords, but also easy to burn through your budget with no ROI. Your online marketing should be done by a professional marketing agency for the best results.
Google Adwords Monthly Management
Complete management of your Google Adwords account for peace-of-mind advertising. You have full access to your Google Adwords account. We review your statistics, adjust positive and negative keywords, drop low performing keywords, increase keywords that convert to sales faster and optimise the use of your monthly budget. This service saves you money that could be wasted on a weak campaign. A marketing company will be able to analyse the statistics properly, getting a deep understanding of the mindset of the searchers.
We create a design template for your newsletter. Mailchimp.com offers an easy interface to edit newsletter content. They have a free option (with database size limitations and their logo showing) and a subscription option. This is a once-off cost. You pay Mailchimp directly for monthly subscription, if required. A marketing agency will be able to design a newsletter with a stronger focus sales conversions.
Monthly Newsletter Deployment
We populate the template with the new content, get sign off and send it to your clients. You pay us monthly for the design and deployment of that newsletter. The newsletter system will allow your clients to unsubscribe and the system will automatically handle the process. Leave your newsletter deployment schedule up to a professional marketing company.
Search Engine Optimisation (SEO)
We can edit your current WordPress Website with improved Search Engine Optimisation. We optionally have a once-off report where we analyse your website and suggest detailed ways to improve your organic (non-advertised) ranking in Google over time. This covers a 1 to 15 page website. Larger websites can also be analysed.
Social Media Advertising
Advertise straight to the social media platform your clients visit. This is the cost per profile. We set up an advertising campaign to achieve the action that you want visitors to take. Includes image advertising design for up to 3 adverts per profile. Larger campaigns are available.
Monthly Advertising monitoring and reporting
We monitor your campaign to make sure that it runs properly and that you do not waste your advertising budget. We then generate a report on a monthly basis to show what the results are. You pay the advertising budget directly to that social network.
We write original articles for your website per month and share it across your social media profiles. Adding content to your website will increase your visibility on Google, show people that you’re an expert in the field and build followers on social media. They then come to your site for the full article and is exposed to your products and services. A marketing company with an ear to the ground will be able to create content that inspires action.
07. Know More : Executive Summaries and Detailed Analytics Reporting
Complete Website Audits
Let us analyse your website and identify any weaknesses or missed opportunities. Our report covers : Search Engine Optimisation (SEO) suggestions for better Google position ranking. Technical audit to identify technical issues with your website, which impacts SEO and user experience. Test how mobile friendly your website is. Tips on how to improve your website content for better conversion rate from visitor to sales lead.
Monthly Executive Summary Reporting
Are you getting a proper return on your investment? We can provide comprehensive analytics and a summarised interpretation of those analytics on a monthly basis as part of our Marketing Retainer Service. We can assist you in understanding how people are really using your website and social media assets. We also analyse your advertising campaigns for Google Adwords and social media. Find out what is really happening from a marketing agency with the right tools.
Learn about marketing your business
Newsletter subscribers are extremely valuable soft leads that, with a simple push and a slight amount of persuading, could end up as customers. Your newsletter is a simple and very effective marketing tool. Whether it be a monthly newsletter or one every once in a while, it will still grab the attention of your subscribers.
A newsletter is an easy way to distribute informational and product-focused content via an emailed letter to a subscriber list that comprises of possible and current customers. Online businesses apply newsletters to keep their brand at the top of the list of customer sales, launching specialists in the space and notifying readers of products that may interest them.
For new businesses entering the market, the most common strategy is to turn to discounts and specials to attract more clients. This strategy can be effective, but only to a certain point. Giving discounts can also have a negative effect on your business and can end up costing you more in the long term. A brand’s strength is built on its ability to remain unaffected by the irregular rising or falling in market trends. Discounts could hinder your growth, or you could possibly lose good clients as they may become attached to your discounts so should you decide not to have any more discounts, it will disappoint them or cause them to leave.
A SWOT analysis is a simple, but very powerful tool to help you advance and change your business strategy. Whether you are building a start-up or improving and controlling an existing company, a SWOT analysis can help. SWOT is an acronym for Strengths, Weaknesses, Opportunities, and Threats. The SWOT analysis allows a company or the beneficiaries of the business to get a well-balanced view of how things are operating in the company. This is a tool that will highlight places for improvement that require action. It allows you to create strategies that enable constant improvement. You should get as many internal team members involved. This will reveal more about your business and ensure that you are not overlooking anything. Your team can assist in creating a more substantial and holistic SWOT Analysis list.