Request A Free South African SME Marketing Plan

Free, No Obligation Marketing Plan

Takes 3 to 7 business days to create

Fits within your available budget

Unique to your company

Contains plan and costing

    Please Note
    If your requirements are very simple and marketing budget is below R9 500 per month then we may send you a simple quotation for the priority marketing items required.
    We may not generate a marketing strategy if there is a conflict of interest.

    How did others experience Cognite?

    “Cognite listens well and delivers at the pace I work with! Well done!”
    Nomvula Kungwane, Khweza Engineering Projects Construction

    “Thanks so much for great service, no, excellent service, the professional manner it was handled, the courtesy to let me know what will work and what not.”
    – Suzette Truter – CieSoft

    “Cognite has understood my needs, my vision, and made it reality, while guiding me through the whole design process.”
    – Cecil de Jongh, Soco Dance Studios

    “We cannot express how pleased we are with the level of professionalism, creativity, level of service and end results that was delivered. ”
    – Nosipho, Interactive Research And Development SA

    “Thank you so much for all the hard work. I thought I could design my own brand logo until you showed me what you propose and it completely blew my mind. ”
    – Sandile, Indalomed

    “Thanks Cognite for the amazing service; helpful advice and excellent customer service!”
    – Esta Rademeyer – ABC Personnel

    “My experience with Cognite has been outstanding. It could be the best I’ve received from any of our service providers to date.”
    – Leroy, Geeks N Nerds Records

    “Cognite was just phenomenal in handling my needs. Very efficient, communicates timeously and excellent turnaround  time.”
    – Zuza Ndlovu, Cafe Afromeat

    01. It all starts with a strategy

    Let us advise you on the next steps that you should take to improve your sales.
    We work within your available monthly marketing budget.
    You will receive a practical, detailed and unique strategy with complete costing.

    02. Know Yourself : Brand Strategy Consultation

    Brand Strategy Consultation

    A Brand Strategy is a critical first step to take to understand your company. We guide you through the process of identifying your core values, the essence of the company, the voice, identifying the target market, a SWOT analysis of your marketing and your brand positioning statement. Get a marketing agency to assist you for the best results.

    Choosing a company name

    Don’t know what to call your new company? Let us brainstorm with you so that you can shortlist and eventually choose the right company name. A company name will have an effect on trademarking, top-of-mind awareness, domain availability & SEO. A marketing agency will give you the most practical and memorable advice.

    03. Look Great : Corporate Identity Design

    Company Logo Design

    Various business logo design options to choose from. You will received the source files, PDF vector file, PNG and JPGs. A marketing agency will create practical and creative logos.

    High Resolution Logo Recreation

    Recreation of logo in high resolution vector format from image. This price assumes a logo of average complexity. You will receive the source files, PDF vector file, PNG and JPGs. A marketing company understands the long term benefit of proper logo recreation.

    Business Cards

    Business Card designs for 1 to 5 personnel using same overall design. Extra business cards are available as an extra cost. This is a single or double sided design. Let a marketing company assist you with a practical design.

    MS Word Letterhead Template

    Easy-to-use branded MSWord template designs. Pre-printed PDF versions also available. Request a cover design with it, with every page afterwards being the letterhead design. If you plan to write proposals for sales then get a proper Letterhead template design from a creative marketing company.

    MS Excel Invoice Template

    Branded MSExcel invoice template, ready to use. Price assumes standard invoicing fields. Something as simple as an Invoice Template still carry marketing potential. Make sure your brand cohesion shines through.

    MS Powerpoint Presentation Template

    Branded MSPowerpoint Template, great for any presentation. Welcome, Content and Thank You slide. You can add your content afterwards or we can, at an extra cost per slide. A great presentation is a core part of what a marketing company assists with.

    HTML Email Signature

    HTML Email Signature Designs. Allows for clickable images and test. Solid image (GIF/PNG) versions can also be requested. Your daily electronic conversations should uphold your brand’s values. Let a marketing agency design a practical and creative signature for you.

    A4 Presentation Folders

    This A4 Presentation Folder is used to hold multiple documents for a proposal. Also includes business card slot. Single sided design by default. Also request a double sided design. Let a marketing agency assist you in creating artwork that carries your message through consistently.

    A5 Flyer Design

    A5 Double Sided Flyer designs by default. Also request single sided designs. This is more than just a design. Let a marketing company design the artwork around your marketing goals.

    A0 to A3 Poster Design

    A2 poster designs by default. May be designed in other sizes such as A4 to A0 or customer sizes. The content and layout should not be left to pure designers. Let a marketing agency create your artwork to influence opinion.

    Displays, Signage and Billboards

    Design of displays, signage and billboard artwork. Single sided design at any size. You will receive artwork in print-ready format. Outdoor advertising is expensive. Let a marketing agency create the artwork for better ROI.

    Newspaper and Magazine Adverts

    Design at any size advertising for magazines or newspapers. Creative and focused on sales conversion. Print marketing still has a place in advertising. Let a marketing agency create the advertising designs.

    Z/C/Trifold Double Sided A4 Brochures

    Brochure designs that are easy to store and cheaper to print. First concept : 2 to 4 business days.

    4, 8, 16+ Page Brochures

    Larger brochure designs for more information. First concept : 2 to 5 business days.

    04. Sound Great : Copywriting

    Copywriting for Websites

    Professional copywriting for your website. We transform the raw description of your offering into an eloquent and concise asset for sales conversion. A marketing company will know how to say the correct things, how much of it to say and what order to say it in.

    Copywriting for brochures

    Let’s write your content for you, to impress your clients with your insight and your passion. For 2, 4, 8, 16 page brochures and above. Your brochure content should be sculpted by a marketing agency for the best results.

    05. Be Accessible : Website Design And Social Media Management

    Voyager 5 Page Website Bundle

    Your website is your online home. It’s a good idea to impress your Visitors since they may become your friends. You get a 5 page mobile friendly website, easy to edit and grow yourself,  5 FREE stock photos (, FREE or .com domain registration and FREE 6 months email and web hosting. More pages may be requested. It is easy to create a website, but difficult to create an effective one. A marketing agency will know how to design the website for the best ROI.

    Fixing and Hardening Hacked (Compromised) WordPress Websites

    We will attempt to recover your hacked or broken WordPress website. We can guarantee your website against hacks for 2 weeks, but they very rarely get compromised again. You get a copy of the fixed site for backup. 50% to start the project and the other 50% if we are successful. Fixing a hacked website is essential for Google SEO and for visitors to trust your company.

    Social Media Setup & Branding

    We set up your social media profile, complete the info and create the branding elements for you. You get access to your profile and can post to your heart’s content. These profiles could then be used to run advertising campaigns to create brand awareness or to focus on direct sales lead generation. Leave your social media activity up to a progressive marketing company.

    Email And Website Hosting Services

    Includes 99.9% Uptime of website and email accounts hosting, POP3 and IMAP supported, 5 GB storage, 100 email accounts, 1 mySQL database + 1 FTP account. Larger hosting options available for up to 50 GB storage. Supports WordPress and other HTML/PHP/mySQL Websites. Office hour telephonic support available

    06. Be Popular : Digital Advertising, Content Marketing and SEO

    Google Adwords Advertising

    Your clients Google for your services and products, so be found when they do. A Google Adwords campaign is quick to launch and more cost effective than traditional print advertising. Your monthly advertising budget is directly paid to Google. We suggest a minimum of R2000 per month, with a preferred budget of R5000 per month and upwards. It is easy to set up Adwords, but also easy to burn through your budget with no ROI. Your online marketing should be done by a professional marketing agency for the best results.

    Google Adwords Monthly Management

    Complete management of your Google Adwords account for peace-of-mind advertising. You have full access to your Google Adwords account. We review your statistics, adjust positive and negative keywords, drop low performing keywords, increase keywords that convert to sales faster and optimise the use of your monthly budget. This service saves you money that could be wasted on a weak campaign. A marketing company will be able to analyse the statistics properly, getting a deep understanding of the mindset of the searchers.

    Newsletter Design

    We create a design template for your newsletter. offers an easy interface to edit newsletter content. They have a free option (with database size limitations and their logo showing) and a subscription option. This is a once-off cost. You pay Mailchimp directly for monthly subscription, if required. A marketing agency will be able to design a newsletter with a stronger focus sales conversions.

    Monthly Newsletter Deployment

    We populate the template with the new content, get sign off and send it to your clients. You pay us monthly for the design and deployment of that newsletter. The newsletter system will allow your clients to unsubscribe and the system will automatically handle the process. Leave your newsletter deployment schedule up to a professional marketing company.

    Search Engine Optimisation (SEO)

    We can edit your current WordPress Website with improved Search Engine Optimisation. We optionally have a once-off report where we analyse your website and suggest detailed ways to improve your organic (non-advertised) ranking in Google over time. This covers a 1 to 15 page website. Larger websites can also be analysed.

    Social Media Advertising

    Advertise straight to the social media platform your clients visit. This is the cost per profile. We set up an advertising campaign to achieve the action that you want visitors to take. Includes image advertising design for up to 3 adverts per profile. Larger campaigns are available.

    Monthly Advertising monitoring and reporting

    We monitor your campaign to make sure that it runs properly and that you do not waste your advertising budget. We then generate a report on a monthly basis to show what the results are. You pay the advertising budget directly to that social network.

    Content Marketing

    We write original articles for your website per month and share it across your social media profiles. Adding content to your website will increase your visibility on Google, show people that you’re an expert in the field and build followers on social media. They then come to your site for the full article and is exposed to your products and services. A marketing company with an ear to the ground will be able to create content that inspires action.

    07. Know More : Executive Summaries and Detailed Analytics Reporting

    Complete Website Audits

    Let us analyse your website and identify any weaknesses or missed opportunities. Our report covers : Search Engine Optimisation (SEO) suggestions for better Google position ranking. Technical audit to identify technical issues with your website, which impacts SEO and user experience. Test how mobile friendly your website is. Tips on how to improve your website content for better conversion rate from visitor to sales lead.

    Monthly Executive Summary Reporting

    Are you getting a proper return on your investment? We can provide comprehensive analytics and a summarised interpretation of those analytics on a monthly basis as part of our Marketing Retainer Service. We can assist you in understanding how people are really using your website and social media assets. We also analyse your advertising campaigns for Google Adwords and social media. Find out what is really happening from a marketing agency with the right tools.

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