Frequently Asked Questions
A brochure is crucial for a business as it serves as a tangible marketing tool. It provides a concise and visually appealing way to showcase products, services, and key information. Brochures effectively engage potential customers, communicate the brand message, and generate interest, ultimately driving business growth.
You will receive the brochure in a print-ready format and a smaller file size format to attach to emails. It is important to have both formats. An email attachment is cheaper (no printing) and quicker to share via email. A printed brochure is more expensive but it does offer something tangible in the hands of the prospect. Both have their uses and are equally important.
The industry-standard format is PDF, but there are other artwork export file formats available :
- PDF (Portable Document Format): PDF is a widely used format for exporting brochures as it preserves the design layout, fonts, and images while ensuring compatibility across different devices and operating systems.
- JPEG (Joint Photographic Experts Group): JPEG is a popular format for exporting brochure designs that primarily contain images. It compresses the file size while maintaining good image quality, making it suitable for digital viewing and online distribution.
- EPS (Encapsulated PostScript): EPS is a vector-based file format commonly used for exporting brochure designs when high-resolution and scalability are required. EPS files can be resized without loss of quality and are suitable for printing purposes.
- AI (Adobe Illustrator): AI is the native file format of Adobe Illustrator, a popular graphic design software. Exporting brochures in AI format allows for further editing and customization of the design elements, making it useful for designers and printing professionals.
- InDesign Package: InDesign package format (.idml or .indd) is used to export brochure designs along with all linked assets, fonts, and resources. This format ensures easy sharing and collaboration between designers and print service providers.
Think of what the brochure should achieve. If you understand the goal of the brochure then it will guide the rest of your content. Condensing your text content into less words without losing depth is an important skill. You need to respect the time of the reader so only tell them what they need to know at the time. Brochures themselves do not close sales, so balance the imagery and content out so that the person contacts your sales department, where the real closure can happen.
Choose imagery that supports the main message of the brochure. Leave enough white spacing around the elements so that the contents do not look squashed up and desperate. Focus on the flow of the content. Start with the big promise, then support that claim with additional information and then add a call to action. The CTA can be a tel number, an email address or website.
In summary, a company brochure should include essential information such as an overview of the business, its products or services, unique selling points, contact details, and a call to action. It may also feature testimonials, case studies, company history, team profiles, and visually engaging elements that effectively convey the brand’s message and value proposition.
You should be able to cover a good overview of your company within 4 pages of content. That would be a double sided A3, folded in half. The brochure would have a cover, inside left, inside right and back cover.
If you need to show photographic examples or case studies or just like using full page imagery, then an 8 page A4 brochure should be fine. Remember that your client’s time is precious. You should be able to get the critical information across within the first 2 or 3 pages of your brochure.
Electronic brochures can have any number of pages, but printed brochures would come in sets of 4, due to the binding process. This would limit you to page counts of 4, 8, 12, 16 and onwards.
If we have all of the content and imagery then we can create the first draft of a 4 Page A4 Brochure within about 2 to 5 business days. We then receive feedback from the client and apply changes. There is a first draft design and 3 revisions included in a standard project. Based on our experience on feedback turnaround time from clients, it takes around a week to sign off a 4 Page brochure. Larger brochures would take longer to complete. We have had brochures signed off in 3 days and also 2 months. Most of the time is generally spent on the client’s side during feedback.
Yes, it will actually make it easier for us. There is no ultimate or singular design that will work for your company. The end result would be a mix of our practical creativity and your personal taste. If you give us better insight into the brochure design style that you like then it is quicker for us to give you what you like. Naturally, we can also come up with concepts on our own, based on your current corporate identity.
We do not offer printing directly, but you may give the print-ready file to any printing company near you. Standard brochures are pretty straight forward to print. We are not affiliated with any printing companies but we can put you in touch with a printer company or two that could assist you with quotations.
Meet some of the brands that we have worked with.
How did others experience Cognite?
“Cognite listens well and delivers at the pace I work with! Well done!”
Nomvula Kungwane, Khweza Engineering Projects Construction
“Thanks so much for great service, no, excellent service, the professional manner it was handled,
the courtesy to let me know what will work and what not.”
Suzette Truter – CieSoft
“Cognite has understood my needs, my vision, and made it reality,
while guiding me through the whole design process.”
Cecil de Jongh, Soco Dance Studios
“We cannot express how pleased we are with the level of professionalism,
creativity, level of service and end results that was delivered.”
Nosipho, Interactive Research And Development SA
“Thank you so much for all the hard work. I thought I could design my own brand logo
until you showed me what you propose and it completely blew my mind.”
“Thanks Cognite for the amazing service; helpful advice and excellent customer service!”
Esta Rademeyer, ABC Personnel
“My experience with Cognite has been outstanding.
It could be the best I’ve received from any of our service providers to date.”
Leroy, Geeks N Nerds Records
“Cognite was just phenomenal in handling my needs.
Very efficient, communicates timeously and excellent turnaround time.”
Zuza Ndlovu, Cafe Afromeat