Website Auditing
Frequently Asked Questions
Creating a website is easy. Creating a great website one is not. We have been developing effective websites for 17+ years and have made this experience available to the public. A website is there to sell. The website should focus on customer acquisition and eventual retention.
This covers Discoverability through Search Engine Optimisation, User Experience through mobile responsiveness and speed analysis, Offering Clarity through analysis of how you say what you do and Call To Action by looking at how clear you make the next step to take.
It will take about 2 to 7 business days to complete a website audit. We go through a lot of factors on the website and will suggest the best way to fix it.
We look at your search engine optimisation that improves the traffic to your website, the technical accessibility of your website on different devices to make sure visitors can properly use it and advise you on the best ways to improve the marketing text of your pages and call to action. All of these together adds to sales effectiveness as a whole.
You will then need to ask your developer to update your website to fix the critical issues. If you do not have contact with your original designers, and you are using WordPress, then we can apply the changes from the website quality analysis onto your site at an extra cost. Most modern websites use WordPress as it is easy to use and free (open source).
Some effects will be immediate and some will only become more effective over time. If you are running a Google Adwords campaign and sending visitors to your website, then the changes on the site would instantly become visible for them. If your offering is clearer, the website works better and faster on mobile devices (what most visitors use) and how to get a quote is clear then that should automatically increase sales lead conversion.
Search Engine Optimisation is a long term process. The on-page SEO suggestions covers the most important updates to apply. These changes should then have a positive effect on where individual pages show up in search engines for their related keywords.
Meet some of the brands that we have worked with.
How did others experience Cognite?
“Cognite listens well and delivers at the pace I work with! Well done!”
Nomvula Kungwane, Khweza Engineering Projects Construction
“Thanks so much for great service, no, excellent service, the professional manner it was handled,
the courtesy to let me know what will work and what not.”
Suzette Truter – CieSoft
“Cognite has understood my needs, my vision, and made it reality,
while guiding me through the whole design process.”
Cecil de Jongh, Soco Dance Studios
“We cannot express how pleased we are with the level of professionalism,
creativity, level of service and end results that was delivered.”
Nosipho, Interactive Research And Development SA
“Thank you so much for all the hard work. I thought I could design my own brand logo
until you showed me what you propose and it completely blew my mind.”
Sandile, Indalomed
“Thanks Cognite for the amazing service; helpful advice and excellent customer service!”
Esta Rademeyer, ABC Personnel
“My experience with Cognite has been outstanding.
It could be the best I’ve received from any of our service providers to date.”
Leroy, Geeks N Nerds Records
“Cognite was just phenomenal in handling my needs.
Very efficient, communicates timeously and excellent turnaround time.”
Zuza Ndlovu, Cafe Afromeat
