Market your business online with an effective sales tool
Frequently Asked Questions
- Enhanced Brand Image and Credibility: A well-designed and professionally executed website enhances the overall brand image of a company. It conveys a sense of professionalism, competence, and trustworthiness to potential customers. In the digital age, consumers often judge the credibility and legitimacy of a company based on its website. A professional website helps establish a positive first impression, increasing the likelihood of customer engagement and conversion.
- Effective Online Presence and Reach: A website serves as the digital hub for a company’s online presence. It provides a centralized platform to showcase products, services, and important information about the business. A professionally designed website employs effective branding elements, intuitive navigation, and engaging content to capture visitors’ attention and keep them engaged. With the right optimization techniques, such as search engine optimization (SEO), a professional website can attract organic traffic and improve the company’s online visibility, leading to increased reach and potential customer acquisition.
- Improved Customer Engagement and Conversions: A professional website offers numerous opportunities for customer engagement and conversions. It enables businesses to provide detailed information about their offerings, pricing, testimonials, and other relevant details that potential customers may seek. By integrating interactive features, such as contact forms, live chat support, or feedback mechanisms, a website can facilitate direct communication and engagement with customers. Furthermore, a professional website can be optimized for lead generation, conversion tracking, and integration with marketing tools, allowing businesses to capture leads, nurture prospects, and drive conversions effectively.
Yes, this is an optional extra service that we can provide.
Our copywriter can help you to say enough of the right things in the right order. Imagery is important but what you say about yourself is critical.
You will also need to have a good Call To Action to drive behavior. Our website content copywriter will ask you a set of questions to prompt you for the raw content. Once we have the content then it will be reworked to a proper length and quality.
Yes, we can launch your website onto your existing domain. We just need to make sure that your hosting has been set up properly, but it should be fine as is.
We will ask you for the control panel login details, which you can request from your current hosting company. The website hosting would generally be on Linux and support PHP/mySQL, which WordPress requires.
We use a subscription with www.freepik.com as they are generally more affordable than the major stock photo platforms and offer a wide range. We can also license from other platforms at an additional cost, but these two would generally have more than enough high quality photos to choose from.
Yes, that will not happen. Your website has to earn its way up the organic rankings. You have to prove to Google that you offer value, that you are relevant and that the user will have a great experience when landing on your website.
You need to regularly update your website, make sure to use proper Search Engine Optimisation techniques, have good internal and external linking, grow a good inbound link profile and your website needs to be mobile friendly.
Google has changed their ranking method to look at mobile first, desktop second. This means that a website that doesn’t work well on mobile devices will rank lower, even if using a desktop to search for it.
Yes, we develop our websites using WordPress, which is the most popular Content Management System in use today. It allows us to create advanced websites faster and at a lower cost.
The editor allows you to easily change existing content and imagery and also add more pages or news posts. A wide variety of premium WordPress plugins are available to extend the functionality beyond the initial scope.
The standard payment method is 50% deposit to initiate the project with the final 50% paid on sign off.
It largely depends on how quickly we can get the website content and how quickly you give us feedback on updates that we’ve made. The ballpark range for finalising a website is normally 2 to 4 weeks.
If your website was created with WordPress then we could update it. If the website contains low quality design, layout or content then it might be cheaper and quicker to just create a new one.
With the increase of processing power and screen size of mobile devices, more people are visiting websites through their browsers on their phones or tablets. An average of 70% of your website visitors will actually be using smartphones. It is important to make sure that your website can adapt to the smaller screen and lack of a mouse. Websites that show on mobile devices should only scroll up and down, show the fonts and images at correct sizes and allow for a mobile menu, seen as the 3 bar “hamburger” menu.
Google will now rank your website in its search results based on how the mobile version of your website performs. This affects the ranking even when searching on a desktop PC. Google understands that visitors want to have a good experience and rewards mobile-friendly and responsive websites with better visibility.
Google launched a Freshness update a few years ago. This is a change in their algorithm whereby they reward recently updated pages with better visibility in search engine results. They believe that if the content on a page has been change or expanded on then it must be more up to date than pages that haven’t been updated in years. You should look at updating or expanding on the content of all your pages monthly. Google wants to give a great experience to those people that visit the search engine since they may click on Google Adverts, generating revenue for the company.
New content can come in the form of press releases or articles where you share you knowledge and position yourself as an expert in your field.
Yes, we can assist you with changing, removing or adding content on your website. We do also suggest that WordPress, the theme and plugins should be updated monthly. This allows new features, bug fixes and security patches to be applied. Once you give us a brief on the changes then we can give you a quote, based on a cost per hour.
Meet some of the brands that we have worked with.
How did others experience Cognite?
“Cognite listens well and delivers at the pace I work with! Well done!”
Nomvula Kungwane, Khweza Engineering Projects Construction
“Thanks so much for great service, no, excellent service, the professional manner it was handled,
the courtesy to let me know what will work and what not.”
Suzette Truter – CieSoft
“Cognite has understood my needs, my vision, and made it reality,
while guiding me through the whole design process.”
Cecil de Jongh, Soco Dance Studios
“Thank you so much for all the hard work. I thought I could design my own brand logo
until you showed me what you propose and it completely blew my mind.”
“We cannot express how pleased we are with the level of professionalism,
creativity, level of service and end results that was delivered.”
Nosipho, Interactive Research And Development SA
“My experience with Cognite has been outstanding.
It could be the best I’ve received from any of our service providers to date.”
Leroy, Geeks N Nerds Records
“Cognite was just phenomenal in handling my needs.
Very efficient, communicates timeously and excellent turnaround time.”
Zuza Ndlovu, Cafe Afromeat
“Thanks Cognite for the amazing service; helpful advice and excellent customer service!”
Esta Rademeyer, ABC Personnel