WEBSITES THAT SELL

1. Enhanced Brand Image and Credibility: A well-designed and professionally executed website enhances the overall brand image of a company. It conveys a sense of professionalism, competence, and trustworthiness to potential customers. In the digital age, consumers often judge the credibility and legitimacy of a company based on its website. A professional website helps establish a positive first impression, increasing the likelihood of customer engagement and conversion.
2. Effective Online Presence and Reach: A website serves as the digital hub for a company’s online presence. It provides a centralized platform to showcase products, services, and important information about the business. A professionally designed website employs effective branding elements, intuitive navigation, and engaging content to capture visitors’ attention and keep them engaged. With the right optimization techniques, such as search engine optimization (SEO), a professional website can attract organic traffic and improve the company’s online visibility, leading to increased reach and potential customer acquisition.
3. Improved Customer Engagement and Conversions: A professional website offers numerous opportunities for customer engagement and conversions. It enables businesses to provide detailed information about their offerings, pricing, testimonials, and other relevant details that potential customers may seek. By integrating interactive features, such as contact forms, live chat support, or feedback mechanisms, a website can facilitate direct communication and engagement with customers. Furthermore, a professional website can be optimized for lead generation, conversion tracking, and integration with marketing tools, allowing businesses to capture leads, nurture prospects, and drive conversions effectively.

Yes, we offer copywriting and editing for website content. Copywriting for website content is important for several reasons:

1. Communicating Value Proposition: Effective copywriting helps communicate the unique value proposition of your products or services to your target audience. It highlights the benefits, features, and solutions that your offerings provide, compelling visitors to take action.
2. Engaging and Persuading Visitors: Well-crafted copy engages visitors and persuades them to explore further, make a purchase, or take a desired action. By understanding your audience’s needs, pain points, and motivations, you can tailor your copy to resonate with them and compel them to engage with your website.
3. Improving Search Engine Visibility: Quality copywriting plays a crucial role in search engine optimization (SEO). By incorporating relevant keywords, phrases, and semantic variations into your content, you can improve your website’s visibility in search engine results pages (SERPs) and attract more organic traffic.
4. Establishing Authority and Credibility: Compelling copywriting helps establish your brand as an authority in your industry or niche. By providing valuable insights, expertise, and solutions through your content, you can build trust and credibility with your audience, leading to increased loyalty and brand advocacy.
5. Guiding User Experience: Clear and concise copywriting guides visitors through your website, helping them find the information they need and navigate the site effectively. By structuring your content logically and using descriptive headings, bullet points, and calls-to-action (CTAs), you can enhance the user experience and encourage engagement.
6. Differentiating Your Brand: Effective copywriting allows you to differentiate your brand from competitors and stand out in a crowded marketplace. By crafting a distinct brand voice, tone, and personality, you can create a memorable and compelling brand identity that resonates with your audience and sets you apart from the competition.
7. Driving Conversions: Ultimately, the goal of copywriting is to drive conversions and achieve your business objectives, whether it’s generating leads, making sales, or increasing brand awareness. By writing persuasive, action-oriented copy that addresses your audience’s needs and desires, you can inspire them to take the next step in their customer journey.

Yes, we can launch your website onto your existing domain. We just need to make sure that your hosting has been set up properly, but it should be fine as is.

We will ask you for the control panel login details, which you can request from your current hosting company. The website hosting would generally be on Linux and support PHP/mySQL, which WordPress requires.

We use a subscription with www.freepik.com as they are generally more affordable than the major stock photo platforms and offer a wide range. We can also license from other platforms at an additional cost, but these two would generally have more than enough high quality photos to choose from.

WordPress websites are often considered easy to edit due to several reasons:

1. User-Friendly Interface: WordPress provides a user-friendly interface that allows users to manage their website content easily. The dashboard is intuitive and straightforward, making it easy for users of all skill levels to navigate and update their websites.
2. Visual Editor: WordPress offers a visual editor for creating and editing content, similar to popular word processing software. Users can format text, add images, embed media, and more without needing to know HTML or CSS coding.
3. Themes and Plugins: WordPress offers a vast library of themes and plugins that extend the functionality of the platform. Users can choose from thousands of pre-designed themes to customize the look and feel of their website. Additionally, plugins allow users to add features such as contact forms, e-commerce functionality, SEO optimization, and more, without any coding knowledge.
4. Content Management: WordPress provides robust content management features, including support for various content types such as posts, pages, categories, and tags. Users can easily create, edit, and organize their content using the built-in editor and management tools.
5. Community Support: WordPress has a large and active community of users, developers, and contributors who provide support, documentation, tutorials, and resources. If users encounter any issues or have questions about editing their website, they can often find help from the WordPress community through forums, blogs, and online communities.
6. Mobile Responsiveness: Many WordPress themes are designed to be mobile-responsive, meaning they automatically adjust their layout and design to display correctly on various devices, including smartphones and tablets. This ensures that users can edit their websites and view changes from anywhere, using any device.

The standard payment method is 50% deposit to initiate the project with the final 50% paid on sign off.

It largely depends on how quickly we can get the website content and how quickly you give us feedback on updates that we’ve made. The ballpark range for finalising a website is normally 2 to 4 weeks.

If your website was created with WordPress then we could update it. If the website contains low quality design, layout or content then it might be cheaper and quicker to just create a new one.

A mobile-friendly, responsive website is crucial for several reasons:

1. User Experience: With the increasing use of smartphones and tablets, more people are accessing the internet on mobile devices. A mobile-friendly website ensures that users have a positive experience, regardless of the device they are using. Responsive design allows the website to adapt its layout and content to fit different screen sizes and resolutions, providing a seamless and user-friendly experience.
2. SEO Benefits: Search engines like Google prioritize mobile-friendly websites in their search results. Google’s algorithms consider mobile-friendliness as a ranking factor, meaning that mobile-friendly websites are more likely to rank higher in search engine results pages (SERPs). This can lead to increased visibility and traffic for the website.
3. Higher Engagement and Conversions: Users are more likely to engage with and convert on a website that is easy to use on their mobile devices. A mobile-friendly website reduces friction in the user experience, making it easier for visitors to navigate, find information, and complete desired actions, such as making a purchase or filling out a contact form.
4. Reduced Bounce Rates: If a website is not mobile-friendly, users may have difficulty viewing and interacting with its content on smaller screens. This can lead to higher bounce rates as visitors quickly leave the site in search of a better mobile experience. By ensuring that the website is responsive and mobile-friendly, businesses can reduce bounce rates and keep visitors engaged for longer periods.
5. Competitive Advantage: In today’s digital landscape, having a mobile-friendly website is not just an advantage but a necessity. Many users expect websites to be mobile-friendly, and they may choose to engage with competitors who offer a better mobile experience. By investing in responsive design and mobile optimization, businesses can stay competitive and attract more customers.

The frequency of updating website content depends on various factors such as the type of website, industry, audience preferences, and business goals. However, here are some general guidelines:

1. Regular Updates: It’s generally recommended to update your website regularly to keep it fresh, relevant, and engaging for visitors. This could involve adding new blog posts, articles, product updates, or other types of content. Regular updates also signal to search engines that the website is active and may improve its search engine rankings.
2. Content Strategy: Develop a content strategy that outlines how often you plan to update your website and what types of content you will publish. For example, you might decide to publish new blog posts weekly or monthly, update product descriptions quarterly, and refresh other website content as needed.
3. Audience Engagement: Consider your audience’s preferences and behavior when determining how often to update your website. Pay attention to metrics such as website traffic, bounce rates, time on page, and engagement metrics to gauge how visitors are interacting with your content. Adjust your updating frequency based on audience feedback and performance data.
4. Industry Trends and News: If your industry is fast-paced and constantly evolving, you may need to update your website more frequently to stay current with trends, news, and developments. This is particularly important for industries such as technology, fashion, news, and entertainment.
5. Seasonal and Promotional Content: Plan for seasonal promotions, events, holidays, and other occasions by updating your website content accordingly. This could involve creating seasonal landing pages, updating product offerings, or launching special promotions to capitalize on seasonal trends and opportunities.
6. Evergreen Content: While it’s essential to update your website regularly, don’t overlook the value of evergreen content that remains relevant over time. Invest in creating high-quality, evergreen content that continues to attract and engage visitors long after it’s been published.

Yes, we offer website management retainers so that your website is updated regularly.

Maintaining both the back end and front end of a WordPress website is crucial for several reasons:

1. Security: Regular maintenance of the back end helps ensure that your WordPress website is secure and protected against potential security threats. This includes keeping WordPress core, themes, and plugins updated to their latest versions, as updates often include security patches that address vulnerabilities. Neglecting back-end maintenance can leave your website vulnerable to hacking attempts, malware injections, and other security breaches.
2. Performance: Back-end maintenance also plays a role in optimizing your website’s performance. This includes optimizing database tables, cleaning up unused plugins and themes, and implementing caching mechanisms to improve page load times. By keeping the back end tidy and efficient, you can enhance the overall performance and responsiveness of your website.
3. Reliability: Regular maintenance of the back end helps ensure the reliability and stability of your WordPress website. By monitoring server resources, troubleshooting errors, and addressing technical issues promptly, you can minimize downtime and prevent disruptions to your website’s availability. This is particularly important for websites that rely on continuous online presence for business operations or customer engagement.
4. User Experience: Maintaining the content on the front end of your WordPress website is essential for providing a positive user experience. Regularly updating and refreshing content keeps visitors engaged, provides them with valuable information, and encourages them to return to your website. Outdated or stale content can deter visitors and create a negative impression of your brand.
5. SEO (Search Engine Optimization): Fresh, relevant content is essential for SEO, as search engines prioritize websites that regularly publish high-quality content. By maintaining and updating the content on the front end of your WordPress website, you can improve your website’s search engine rankings, attract more organic traffic, and increase visibility in search results.
6. Brand Reputation: A well-maintained WordPress website reflects positively on your brand and business. It demonstrates professionalism, reliability, and a commitment to providing value to your audience. On the other hand, neglecting maintenance can result in broken links, outdated information, and other issues that can damage your brand’s reputation and credibility.