Google AdWords Advertising
Frequently Asked Questions
Google Ads creates sales by leveraging its vast reach and targeting capabilities. Advertisers can create highly relevant and compelling ads that appear when potential customers search for specific keywords or browse relevant websites. Through precise targeting options, such as demographics, interests, and location, Google Ads ensures ads are shown to the right audience at the right time.
This increases the chances of capturing users’ attention and driving them to take desired actions, such as making a purchase or completing a lead form. By effectively reaching and engaging potential customers, Google Ads maximizes the potential for conversions and sales, ultimately driving business growth.
Google Adwords Management is part of our monthly Marketing Retainer. You buy a specific amount of hours and we spend it towards setting up and improving your campaign weekly. You then pay Google directly for the advertising budget that you have available.
It’s easy to set up an Adwords advertising campaign, but difficult to set up an efficient one. The automated bidding and suggestions from Google are not always in your own interest.
Managing it yourself might be a cheap avenue to take initially, but your time costs money and your budget is ticking away daily. Apart from that, you could have lost a sale today by not targeting the right keywords or not making your advert clear.
The risk of bleeding money is high. It is cheaper to pay someone to do it quicker and at a lower total cost. Naturally, you do have full ownership of your account and may choose to manage it directly.
Google has changed the payment methods for new accounts for a lot of countries. Old, existing accounts can still pay manually via EFT, but new accounts can only pay through a credit card. It is done to simplify the payment process. The campaign will then be paced with a daily budget (Monthly budget/30.4 days = Daily Budget).
Once it reaches a balance threshold (Can be R500+) or 30 days (Whichever comes first), then Google will settle that balance by deducting it from the credit card.
Yes, you can choose to advertise in any country or multiple countries. This would make your advertisement appear in those search results. You may need to translate the advertisements if the major language in that target country is not English. You would likely also need to have a translated landing page on your website.
If you advertise in other larger countries then your cost per click is likely to increase dramatically since you are competing against a larger set of competitors than those in South Africa.
You will need a website to send the visitors to. We can create a great website for you that improves the odds of that visitor converting into a sales lead.
Our experience allows us to quickly decide on the best keywords to choose, optimal budget, optimal amount of ad groups, the best regions to advertise in, best negative keywords to add and how to interpret the statistics that are generated. The website itself makes up the other 50% of the sales conversion process.
If your website is poorly designed or the marketing messages and call to action are weak, then your Adwords campaign will send a willing buyer into a place that kills that will. We can generate a website audit for you to give you tips on how to improve your website’s ability to convert visitors into sales leads or we could make changes directly on your site for you at an extra cost.
The Display Network of Google allows you to advertise to people that are currently showing interest in your products and services and also to advertise to previous visitors to your website. This Remarketing (Retargeting) campaign can show image and responsive text adverts in the Google Adsense spots on other websites.
So, another website (Website B) might subscribe to Google Adsense, adding advertising slot spaces into their website design. Google then sees that a visitor came from your Website A and is viewing Website B. It then replaces the empty advertising spots on Website B with advertising created by Website A’s advertising campaign.
This remarketing functionality allows you to remind previous visitors of your offering and influence their buying decision when considering multiple suppliers.
Meet some of the brands that we have worked with.
How did others experience Cognite?
“Cognite listens well and delivers at the pace I work with! Well done!”
Nomvula Kungwane, Khweza Engineering Projects Construction
“Thanks so much for great service, no, excellent service, the professional manner it was handled,
the courtesy to let me know what will work and what not.”
Suzette Truter – CieSoft
“Cognite has understood my needs, my vision, and made it reality,
while guiding me through the whole design process.”
Cecil de Jongh, Soco Dance Studios
“We cannot express how pleased we are with the level of professionalism,
creativity, level of service and end results that was delivered.”
Nosipho, Interactive Research And Development SA
“Thank you so much for all the hard work. I thought I could design my own brand logo
until you showed me what you propose and it completely blew my mind.”
Sandile, Indalomed
“Thanks Cognite for the amazing service; helpful advice and excellent customer service!”
Esta Rademeyer, ABC Personnel
“My experience with Cognite has been outstanding.
It could be the best I’ve received from any of our service providers to date.”
Leroy, Geeks N Nerds Records
“Cognite was just phenomenal in handling my needs.
Very efficient, communicates timeously and excellent turnaround time.”
Zuza Ndlovu, Cafe Afromeat
