Frequently Asked Questions
Knowing the technical details of your products and services does not mean that you know how to sell it. You need copywriting to bridge the gap between what a client really wants and the solution that you provide. You need to make it easy for your clients to understand why they need the product, how it will benefit them and how to get it right now.
An important step is to look at the the 4 Sales Entry Points. These include Product/Service, Industry, Problem and Need Generation. Use these topics to reduce the disconnect between what you offer and what they client is looking for.
Copywriting takes all the best features of your company, products and services and formulates that message so that your target market realises why they need that product or service and why they need it from you. This text content can be used in everything from brochures, websites, social media posts, advertising taglines, billboards and any medium where words are used to create reaction.
You have completed your Brand Strategy consultation and have a great understanding of the essence of your company. There’s no point in keeping the essence a secret. Share that value with your buyers.
It is important to formulate those marketing messages in advance so that you can add it all throughout your Corporate Identity. Consistent messaging is important to create consistent perception of the value of that brand.
Meet some of the brands that we have worked with.
How did others experience Cognite?
“Cognite listens well and delivers at the pace I work with! Well done!”
Nomvula Kungwane, Khweza Engineering Projects Construction
“Thanks so much for great service, no, excellent service, the professional manner it was handled,
the courtesy to let me know what will work and what not.”
Suzette Truter – CieSoft
“Cognite has understood my needs, my vision, and made it reality,
while guiding me through the whole design process.”
Cecil de Jongh, Soco Dance Studios
“We cannot express how pleased we are with the level of professionalism,
creativity, level of service and end results that was delivered.”
Nosipho, Interactive Research And Development SA
“Thank you so much for all the hard work. I thought I could design my own brand logo
until you showed me what you propose and it completely blew my mind.”
“Thanks Cognite for the amazing service; helpful advice and excellent customer service!”
Esta Rademeyer, ABC Personnel
“My experience with Cognite has been outstanding.
It could be the best I’ve received from any of our service providers to date.”
Leroy, Geeks N Nerds Records
“Cognite was just phenomenal in handling my needs.
Very efficient, communicates timeously and excellent turnaround time.”
Zuza Ndlovu, Cafe Afromeat