Digital marketing has become an essential part of any business’ marketing strategy, especially in our ever-evolving digital marketplace. Let’s take a look at the benefits of digital marketing specifically for entrepreneurs in South Africa.
The growing popularity of digital marketing among South African entrepreneurs cannot be ignored. Digital marketing is on the rise, and it has a significant impact on our social engagement, influencing our communication patterns every day.
Utilising Social Media
If you are a small business owner and you have a social media account for your business, you wouldn’t interact with friends in the same way as a person who is using social media for personal reasons. While this isn’t a big issue, it’s important to protect the reputation of your business by always checking what’s happening in your social media environment.
Your social media marketing efforts will complement your other campaigns perfectly; you can share your content on social media and monitor your results in real-time. It’s the perfect way to interact with your audience and generate awareness for your brand.
Using social media as a digital marketing platform is just one way you can benefit from online marketing; other effective digital strategies that entrepreneurs find successful include:
- Email marketing
- Mobile marketing
Why Do I Need Digital Marketing in My Business?
There are quite a few reasons; you can use digital marketing in numerous ways to not only boost your profits, but build your brand recognition and drive customer loyalty at the same time.
When you use digital platforms to market your products, be sure of having more customers. This surety is created by the fact that you increase the awareness of your products. Therefore, more people will want to be associated with your product so that they achieve the benefits you tell them about. Also, you’re in a better position to create a loyal customer base. With an effective digital platform element, say e-mail marketing, you’ll find that most of your initial customers stick along, and have actually created a purchasing habit, which you can work on to maintain or increase.
Keep Up With the Competition
It gets worse if your competitor uses digital marketing strategies while you don’t! Customers will often take your competitor more seriously, as they are willing to reach out to them. Don’t be left behind. More and more businesses in South Africa are starting to realise that they need digital marketing to grow their business as much as possible. Make sure that you keep up with the trends and connect with your customers as effectively as possible.
Maximise the Value of Your Website
Agreeably, your business’s website is supposed to generate as much traffic as it can, later convert these visitors to potential customers, and eventually your loyal customers. Different entrepreneurs may have their different ways of achieving this, but all they want is to have more sales for their business. With a well-functioning website, attracting traffic can be accelerated using digital marketing.
Digital marketing is more affordable. Depending on the strategy you use, the costs may vary, but they’re still lower in comparison to other common advertisement strategies such as print and visual media. The larger aspect that should be considered in this case is the results. It is quite undeniable that most of the South Africans are using the internet, specifically the social media. Therefore, if you have a Facebook page for your company, you’re likely to get more potential customers than someone who has paid a lot of money to have their products advertised on TV.
Allows Instant Feedback
One thing that entrepreneurs are really enthusiastic about in online marketing is that the level of engagement with their clients is way higher. Here, you can turn the conversation into a two-way effort. If the client is dissatisfied with your product or service, he or she will not have to go a long way letting you know. All you have to do is maintain the etiquette while responding, and yes, solve the problem. In case of a scandal within your business, it’s easier to clear the air to your loyal clients and other relevant stakeholders, if you use online marketing.
As you start or reorganise your business in South Africa, consider using digital marketing. These benefits are just some of the great features you can enjoy; you will also gain international exposure for your brand as the market you reach with digital marketing is not limited to your geographic location.