Mobile internet browsing has started to grow considerably over the last few years. We have to adapt to the way of browsing the internet in today’s ever increasing demand for mobile communication.
Responsive web design is a type of design aimed at optimizing your viewing experience of one website across many devices. It allows for easy reading and navigation with a minimal change in size, scrolling and panning.
Here are the top reasons why you should get a responsive website:
Responsive design offers a better user experience
One of the most important reasons for responsive websites is that it allows for a fluent view of one website version across many devices, which delivers a great viewing experience across different platforms.
Responsive design decreases the time needed to manage it
Without responsive design for your website, you will need to have multiple websites or pieces of code to provide solutions for all different viewing sizes and platforms. Responsive designs use a column and row layout which allows a web page to rearrange itself to fit within a narrower screen resolution, for example, smart phone, laptops and tablets.
Responsive design helps boost your SEO.
Your Google rankings are positively affected when a responsive design is available. This is mainly due to the fact that you don’t split up clicks from Google between your different site versions. Also Google penalises duplicated content from different versions of the same site so the chance of ranking high in Google decreases with more content of the same type.
Responsive Design saves you money
Only one website will be needed to cater for all your viewers. Without responsive design you will need to have multiple versions to comply with all the different sizes and viewing platforms which will definitely increase the cost of your website development.
One Website, Many Devices
Using responsive design, you only need to create one complete website. This will be optimised to adjust accordingly depending on the device you are using to view the website. Without responsive design, multiple versions will be created resulting in more time and money spent on your project.
Mobile is the future
More and more people are leaning towards the mobile usage of the internet. It is estimated that in the next year mobile users will surpass desktop internet users. A responsive site will be a good way to future proof your online marketing endeavours.
Keep up with current design trends
The top companies will always try to find the best way possible to deliver their marketing messages online. People tend to feel more attracted to a company using the latest methods available since it delivers an image of professionalism, success and youthful energy.
Flexibility for the future
Responsive design will allow you to always update your site as new viewing devices are invented. This will make the effort minimal in optimising your site to the new requirements of applications, widgets and viewing sizes.
Optimizing websites for mobile viewing has become as important as having the website itself. Maintaining one website will automatically update the responsive version since they are both using the same content. This speeds up maintenance and ensures content consistency.