Newsletters assist in promoting your business by getting people to know and/or understand your business. Newsletters are a simple yet effective communication tool. Companies should send newsletters weekly, monthly, or quarterly, depending on their goals and business activities. However, we all know that sometimes clients are reluctant to open newsletters for numerous reasons.
Here are some tips that can help you increase the odds of your clients and subscribers opening your newsletters:
Stay in contact
The most important responsibility for any business is to remain in contact with its customers. Developing a consistent newsletter schedule with a solid audience in mind is a very important marketing tool. Therefore, a newsletter with relevant information is crucial for any company to progress as it will aid companies in building customer loyalty.
It is like a website, you only have a few seconds to capture the attention of a visitor before they lose interest. Developing a strong strategy to appeal to new customers and recalling existing clients is crucial to effective marketing. Maintaining a company newsletter is a great way to get your personal message out to both current viewers and possible clients. Thus, a proactive newsletter program is a logical step for a progressive company.
A newsletter can create more awareness for your products and services. Your newsletter should give enough information to create awareness about what you are offering to your customers. Just remember, you want to peak their interest, not bombard them as this may force them to give up on reading the newsletter.
People should get a good idea of how it would be to deal with you or to buy your products. Positioning your brand as an industry leader instead of just another generic business creates a good first impression. Consumers tend to use your marketing and communication tools to form an impression of your business, and newsletters are an extremely strong marketing tool to differentiate your business and make it stand out.
A newsletter is also an effective way to let clients know about your other services, such as hidden services that are not well known yet. Newsletters can show clients how they can benefit from those services without being too assertive. It is more of a nudge in the right direction towards these products and services.
Share the word
A newsletter that provides potential clients with valuable information aids them in making better decisions, which in turn allows you to validate your expertise. Newsletters also promote word of mouth. A good newsletter will be shared with a multitude of people, increasing business flow immensely.
A core benefit of a company newsletter is to keep your brand in front of customers who buy your products or request your services from time to time. So when they do need you, that’s who they will contact first as you are already in the back of their minds. When a recipient views your email, you’ve got the opportunity to highlight a product, explain the benefits, and connect them to a point of sale.
Newsletters deliver great content and follow email best practices. They help marketers significantly reinforce subscriber engagement. People don’t buy or request services because you are selling. They buy and request your services because they trust you and are loyal to your business.
Have a relevant subject line
Arguably, the most important thing you put in your newsletter is the subject line. Many organisations most of the time focus on writing and refining the content that is in the email body, ignoring the fact that consumers decide whether to read or delete a newsletter based on the 35 characters they see in the subject line. Your subject line can be thought of as the cover of your book. And despite the saying, in this context, people will judge a book by its cover. Therefore, make sure that your subject line will entice your readers to actually click on the newsletter and read further.
Make it customisable
It is a good idea to make sure your ‘from’ email address is one that is recognisable and has some personality. Another great way to make sure people open your newsletter is by not treating all of your email lists the same way, especially if you will send out daily or weekly newsletters.
It is also quite important to send your newsletters to the correct people, and you should not send the same message to your existing, loyal members as you could diminish the interest they share in your business. Consider separating your email lists by sending more engaging information to new signups and more particular stories that contain relevant updates to existing members.
Position your timing
Remember timing is everything. You will need to send your newsletters at relevant times. You should send your newsletters consistently in order to keep up with your specials or launches. Don’t bring up old news either. The newsletter needs to be relevant to the times and dates of the news you are sharing. It is more important that newsletters are sent when they are relevant and current so that your consumers are equipped with up to date information.
In order to make sure that your newsletters are current, it is advisable to plan set dates when the newsletters will be sent. Research has discovered that mid-weekdays are the best time to send out newsletters. No one enjoys the fact that getting to the office on Monday means being bombarded with emails. This, in turn, means that they may disregard your newsletter if it is sent on a Monday or late Friday. Keep in mind that consumers also do not want to have to check their mails during the weekend. Hence, you will increase your chances of your newsletters being read if they are sent on a Tuesday, Wednesday, or Thursday.
Now that you know some tips on how to retain your target audiences’ attention, start drafting a newsletter calendar that is in line with your business/production schedule. In doing so, as soon as something new or interesting happens in your business, your consumers will be the first to know. If you are still unsure of how to create resonating newsletters, you can contact us and we will gladly handle your newsletter marketing that is tailored to your unique business.