Copywriting is one of the things businesses often think they can do on their own, but really shouldn’t. Whether you hire someone for in-house operations or outsource your copywriting, it is always better to rely on a professional. The quality of your content is what will set you apart from competitors and ensure your brand’s story stands out. Effective content is essential to your sales and here are a few reasons why.
1. Effective communication
Your content covers your website, blog, social media channels, press releases or other content marketing initiatives. To effectively communicate your message, you need well-written and engaging copy that draws readers in – and keeps them there.
Everything you write must be tailored in a comprehensive and informative way. A professional copywriter specialises in doing just that to tell your brand story and influence your audience. A professional copywriter will incorporate your business values, tone of voice, and key messaging. They are specialists in generating copy that flows and paints the right picture. They will also ensure that your messaging stays consistent across all media platforms.
2. Be more influential
As the voice behind your business it may seem like you can put together a couple of sentences to convey your message. However, just as you are a professional at your craft, so are copywriters.
Copywriters have a particular skill-set that sets them apart. They understand how to influence audiences through effective writing techniques. This includes the structure of articles, pacing and rhythm, and proper grammar. Copywriters are professionals at painting a picture that drives consumer action.
3. Increase Credibility
Professionally written content will increase your business’s credibility. A consistent message will show the sophisticated maturity of your brand and you will be taken more seriously. Working with a copywriter will ensure your expertise is brought to life through entertaining and engaging copy.
The quality of your content will indicate to your audience that you are the real deal that wants to help them. Quality content will keep your company in front of mind and will solidify your place as an industry leader. be viewed as a leader in your field.
4. Improve SEO
Search Engine Optimisation (SEO) is critical to your business’s success in the digital age. Effective SEO will make your business discoverable to your untapped audience online. SEO is an ever-evolving process that can be complicated if you don’t know what you’re doing.
Copywriters know what important keywords to include and how to include them in a way that is organic. Copywriters are skilled at thinking from the perspective of your audience and targeting them with the language they would use.
They will incorporate targeted phrases that will direct your audience to your website. This is an extensive process that involves meta-descriptions, website title tags, on-page SEO and informative articles that your potential clients will find helpful.
It is easy to make simple mistakes in your copy, but a copywriter can catch them before anything goes live online, to the printers or to your clients. They are trained with a critical eye that can spot stray apostrophes or misusing homophones like their and there.
Ideally, your copywriter will handle the majority of writing for your business, but there are certain cases where team members will have to write. Content like important client emails, proposals and presentations will often be written by your staff but it is important that these are run past a copywriter who can look over them with a keen eye before being sent out into the world.
6. Generates organic traffic and inbound leads
Running a business is a time-consuming process that makes it challenging to create regular content for your website. However, this is important to help grow your business. According to one finding, just one article a week can increase traffic by 153%. A professional copywriter will write much quicker and at a higher standard, so you can focus on your priorities and responsibilities.
By generating blog posts that are combined with social media posts, your organic traffic will increase, and this results in more leads. A copywriter will create enticing articles that are of interest to your target audience and showcase your products or services. They understand how to leverage hook key phrases in a way that flows and includes a strong call to action. Basically, they know how to write with flair and get the key message across.
7. Content Marketing Strategy
Effective content will drive profitable consumer action. For content to be effective it needs to be strategic and carefully thought out. Your copywriter will help you to define and execute your content marketing strategy.
This involves creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. You may believe that you have only one audience, but your copywriter will show you how to leverage your content across multiple audiences.
The people visiting your website directly, may be different from the people who visit your Facebook page. More than this, audiences across social media platforms vary in the way they consume, engage and interact with your posts. By using a copywriter, you will gain industry knowledge on how you should be speaking to your audience across platforms.
Your marketing budget is intended to generate revenue. To see a return on this investment, you need professional copy that can be used for your marketing. If you are spending the money but not creating quality content then you are wasting an opportunity.
8. Balanced Perspective
Too often, it is easy to view your audience as simply sales leads. Your copywriter will bring in a much-needed balanced perspective that sees your audiences as humans. The will create content that generates leads by focusing on the wants, needs, desires and direction of your customers and community.
You are so involved in the day-to-day running of your business that it can be difficult to take a step back and talk to your customers in an authentic way. Sometimes, we are too close to our own work to be objective. Regardless of what your business offers, copywriting is an effective tool to really engage your customers.
By using sentence structure, word choice and even witty banter that resonates with the end-user your copywriter will generate leads of higher quality. If your leads are already invested in your brand story by the time they get to you, the probability of converting them is much higher.
Copywriters also have a distanced perspective that is useful. They will not get caught in traps of industry jargon and insider language that can distract from your messaging. You need your audience to clearly understand what you are talking about and the best way to do that is with clear copy.
The fast pace of doing business means you need to influence your audience in the least amount of words possible. Effective marketing needs effective content, the basis of which is clear and interesting copy. A copywriter will bring together all the best features of your company, products and services and formulate your message in a way that will allow your target market to realise why they need the product and why they need it from you. Find an effective copywriter today.