Copywriting is one of the things businesses often think they can do on their own, but really shouldn’t. Whether you hire someone for in-house operations or outsource your copywriting, it is always better to rely on a professional. The quality of your content is what will set you apart from competitors and ensure your brand’s story stands out. Effective content is essential to your sales and here are a few reasons why.
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Business Copywriting Frequently Asked Questions
Do I need copywriting?
Knowing the technical details of your products and services does not mean that you know how to sell it. You need copywriting to bridge the gap between what a client really wants and the solution that you provide. You need to make it easy for your clients to understand why they need the product, how it will benefit them and how to get it right now.
An important step is to look at the the 4 Sales Entry Points. These include Product/Service, Industry, Problem and Need Generation. Use these topics to reduce the disconnect between what you offer and what they client is looking for.
What can copywriting be used for?
Copywriting takes all the best features of your company, products and services and formulates that message so that your target market realises why they need that product or service and why they need it from you. This text content can be used in everything from brochures, websites, social media posts, advertising taglines, billboards and any medium where words are used to create reaction.
Why is copywriting required so early in the marketing process?
You have completed your Brand Strategy consultation and have a great understanding of the essence of your company. There’s no point in keeping the essence a secret. Share that value with your buyers.
It is important to formulate those marketing messages in advance so that you can add it all throughout your Corporate Identity. Consistent messaging is important to create consistent perception of the value of that brand.
According to research, 80% of people prefer a series of articles versus an advertisement. Furthermore, 70% of people agree that content marketing makes them feel closer to a product or business, while 60% credit content for helping them make better product decisions. If you don’t already have an effective content marketing strategy in place, you are likely missing out on a lot and losing a lot of business in the process. In today’s digital economy, content marketing is perhaps the most effective method your business can employ to reach out to both established customers and prospects.
How important is content marketing really? Well, it is so important that it can help boost your presence and authority online. The most important rule when it comes to content marketing is to have a plan in place. Without a plan, it could turn out to be a disaster. A person could write 20 articles in a month and post them on their website and social media pages, and hope for the best. Then after a while, they do not get any response from their readers and thus give up. The problem comes in when companies practice mass marketing and they do not tailor their messages around their target market. If you have a content marketing plan in place, you will be able to properly map out your postings.
Copywriters constantly get asked: “What do you really do as a copywriter?”. It is time to finally unveil this mystery and reveal the purpose of a copywriter. Hopefully, by the end of this article, there will be fewer people in this world unsure of the copywriting industry.