With today’s rise in technology, society has been turning to their smart phones and tablets to get information that they need on the go. As an entrepreneur, it stands to reason that you want your business to be accessible from anywhere and at any given time. This is why having a responsive website is an absolute must when taking your business online.
In this article, discover 5 reasons why you should strongly consider making your website responsive across devices and the benefits your business can gain if you do.
Make your website more available
Due to the increase in activity on mobile phones, people are now able to access information they want, when they want it. Knowing this, we need to make websites more available by making them responsive when coming to mobile devices, such as tablets, smart phones, etc.
Rather than spending your money unnecessarily by having two separate websites (one for desktop and one for mobile), simplify your life and your budget by having one website that can accommodate all platforms. Companies around the world are all moving over to this new technology to become accessible from anywhere at any given time. With competition being so aggressive, your business cannot afford to be behind on the times when coming to the online market.
If your website is responsive, it opens up the channel to new clients on a daily basis. Your services can be seen from anywhere around the world without the limitation of not having a PC present. Thus, decreasing your maintenance costs on your website and increasing your visibility across the board.
Increase brand engagement
Allow users to engage with your brand at any given time or place through your responsive website. When people need something they generally turn to Google for the answer. If your website is mobile responsive, odds are you will show up on the search results for said query.
Having a responsive website is not only functional, but is also easy to use as it helps people get around your website with ease. If they are satisfied with their website experience, that gives you a one up on your brand which puts you ahead of your competition. However, if a user is less than impressed by your website or finds it difficult to navigate, the chances of them returning to your website are slim. So, engage better with your target market and create a website that works well.
Reduce bounce rates
Despite what many people think, bounce rates can drastically affect your website’s standing in the Google search engine. Bounce rates are basically when users go onto your website and leave shortly or immediately after landing on your Home page. This can be due to many factors, such as website loading time, mobile responsiveness, irrelevant result to the user’s query, etc.
One way to ensure your bounce rates will not be on the rise is by being prepared. Creating a responsive website that adapts quickly to the device the user is turning to will be one step in the right direction. This will contribute to reduced loading times, it will allow for an increase in user experience, and it improves your chances of taking a user and converting them to a paying client. Therefore, think smart when taking your business online as one bad move can cripple your end objective.
Up your conversion rate
As stated above, people are relying more on their phones when it comes to finding things on the internet as opposed to using their computer. This rings true and should be taken into consideration when you are looking at selling your products online. Shoppers on the go will often view your website on their mobile device and will possibly proceed with a purchase if your website is equipped and mobile responsive, which is why websites such as Takalot, Amazon, and Spree do extremely well on the market. In fact, about 85% of shoppers today admit that their purchases are often impulse-driven when viewing websites via their mobile device.
Companies whose websites that are not optimised for mobile devices will find that they will not convert visitors into buyers as their call to action could be obscured or too small. If you have not made your website mobile friendly, links could become difficult to click and contact pages could become distorted or too large.
Focus on Google rankings
If you are new to the online market, the one thing you need to know is that Google is the number one search engine that is used globally. With this in mind, you’ll need to rank high on Google to put yourself ahead of your competitors. One way to ensure your website ranks higher is by having a mobile responsive website.
If a user turns to Google and types: “Shoes for sale” and your website is not mobile responsive, Google will not display your website solely because Google itself also relies on user experience. If your website or if a number of websites are incompatible with a user’s mobile device, odds are people would stop searching for things (at least through Google) which is why having a responsive website should be one of your top priorities when thinking about ranking.
You as a business owner need to think like your target market because, at the end of the day, you yourself use the internet to search for information and products when on the move. Nobody wants to carry out a purchase on a website that takes a long time to load nor would they confirm a purchase if the content was not easily accessible or clear to understand. Think ahead by ensuring your online visibility is a good one, otherwise, your customers are just one button away from leaving your website and going to another.