Why is Google AdWords Crucial to Your Sales Strategy?

AdwordsDigital MarketingMarketing Tips

Compared to traditional forms of advertising, online marketing is not only more measurable, but has a variety of benefits, especially when it comes to Pay per Click platforms like Google AdWords.

Google AdWords is one of the most popular online advertising systems that work for just about any type of business. Whether you want to new visitors to your website, to situate your brand socially, or to your customer base, Google AdWords offers the perfect advertising platform for you.

As a Pay per Click (PPC) system, Google AdWords is designed to give you maximum exposure via targeted ads on various platforms – but you’ll only pay when a potential customer or visitor takes action, i.e. clicks on one of your ads. These ads can be displayed in Google’s search engine results pages, which instantly put your business in front of millions of potential buyers.


Google AdWords is very scalable, and this is great news for any growing business. This is also one of the reasons why businesses spend millions on AdWords every year. Once you have created an AdWords campaign that provides a steady stream of leads to your business, you could systematically increase your PPC allowance for this campaign, to supply an increasing amount of customers to your business.


Spending money on advertising campaigns that can’t be measured effectively is wasted money. With Google AdWords, there’s no need to worry about spending money without knowing exactly where it was used. With this powerful PPC platform, every aspect of your advertising program is measurable, including:

  • The number of clicks
  • The number of impressions
  • The click through rate
  • The number of conversions
  • The conversion rate
  • The cost per click
  • The cost per acquisition

This makes it easy to measure your return on investment.  You can definitely improve your metrics in a short period of time if you have a focused team working constantly on program optimisation, including keywords, ads, ad groups, and more.


Google AdWords is highly flexible due to the wide variety of customisations options available. Some of these features include:

  • Specifying keyword match types
  • Making use of ad extensions
  • Narrowing your followers
  • Accessing a large network of non-search consumers
  • Leveraging the display network


Due to the PPC policy Google Adwords is based upon and the option of defining the amount you wish to spend, you’ll be in complete control regarding your marketing budget.

Moreover, when you’re able to work with a team of experienced professionals, the performance of your advertising program will be optimised. This means your cost per click will decrease with time. This way, you can increase traffic without having to increase your cost per click.

Easy to Use

This is an important feature which would determine the success of any application. Google AdWords is in fact much easier to manage that your entire SEO optimisation efforts. Here’s why:

With SEO, it is often difficult to keep track of everything and it would require consistent SEO content, whereas with Google AdWords, you could just depend on your PPC ads for delivering leads. Also keep in mind that Google AdWords is much easier to learn and use, and has plenty of guides available.

To summarise, although Google AdWords require you to spend your time and money on building and managing campaigns, it is crucial for your sales strategy as this is a powerful platform that delivers measurable ROI.

Highly Selective

In order to increase your return on investment (ROI), you would require more advanced tools for targeting your customer base.

Google AdWords is a highly advanced tool that offers a unique platform to fine-tune your advertising programs.

Location Targeting:

Google AdWords enables you to target people by geographic locations. For every advertising program, you could choose locations where you want your ad to be shown. You can select locations like:

  • Whole countries
  • Areas within countries
  • Cities
  • Territories
  • Radius around a location

Mobile Targeting:

More advanced Google AdWords programs would enable you to target the users of mobile devices. This feature is more important because the number of mobile users is growing rapidly year-on-year.

Language Targeting:

This tool supports more than 40 languages for AdWords campaigns.

Time Targeting:

Google AdWords would enable the advertisers to choose some specific hours during a day for enhanced targeting.