Google AdWords is Google‘s main advertising service. It is based on a prepaid budget system which only charges you when a customer clicks on your link. This is a very good initiative as you have full control over your campaign.
It has proven its worth
Ever since Google AdWords started in 2000, it has grown to become Google’s main source of revenue. According to statistics, Google’s income from AdWords in 2012 reached about $42.5 Billion. This is enough evidence to prove that AdWords is an unbelievably effective and successful marketing tool.
To attract targeted customers
People nowadays prefer searching on the internet for their needs instead of buying a newspaper or magazine. Purely because it is faster and they get targeted results. With AdWords, these targeted results are made even more effective and thus you will attract quite an amount of prospective customers.
AdWords gives faster results than normal SEO
As soon as your campaign is up and running and payment has been received, your ad should appear within a day. When using only SEO tactics, it might take days or even weeks for Google to process your website and rank it accordingly. Even then you are not guaranteed a high ranking in Google, which Adwords can achieve in a more effective way.
Your opposition are using AdWords
As Adwords are becoming more and more popular, an increasing amount of people are starting to use this service. Which means the longer you wait, the better the chances are of your opposition taking advantage of the situation and leaving you in the dust.
You only pay for the physical results(clicks) you get
Google Adwords does not require a monthly fee. You only pay Google when someone clicks on your ad, which means you only pay when people actually visits your site.
There is no set fee for Adwords. You are in control of your budget at all times. Increasing, decreasing and even pausing your campaign gives you the peace of mind that you will not get a huge bill for AdWords at the end of the month.
No minimum budget required
If you are still unsure whether you would like to run an AdWords campaign, you can do a test run by only adding a small amount to your campaign budget. You can run a R100.00 campaign, or if you are serious, it can range to whatever you feel comfortable with. We at Cognite can consult you on how much would be appropriate for you to spend on your budget based on our professional analysis of your company status. Also we can kick start your campaign for you with our Google Advertising Pack.
Quick campaign cancellation
With Google AdWords, you are not bound to a long term contract. You are able to cancel your campaign instantly online without any prior notice.
All of our clients are profiting from it
The success of AdWords has been proven with our client’s high and efficient increase rate in their business. Depending on how much you are willing to spend, your amount of possible business will accordingly adapt to your campaign effectiveness. Results are usually quick, and with the expert managment of your campaign it will be a great advantage for you and your business
Return on Investment
One of the reasons AdWords is so popular, is the return people are getting for investing in an advertising campaign. Some of our clients have reported to have seen an increase in the amount of business they are getting within a matter of days.