Reconnect with visitors using website push notifications

Cognite MarketingContent MarketingDigital Marketing

Firstly, what is a website push notification? They are clickable messages that a website can send out to clients that have accessed their website before or, at least, searched for you in their browser. This is a new technology that allows a website to push out notifications of products, specials and news to people’s browsers without needing to have that site open. The notified image or clickable content can then be pushed to the browser that is open. This allows companies to market their services to people, multiple times, that have visited their website before and opted-in for receiving push notifications.

It does not matter if a person visits your site once or if they are regular visitor your site. They would start seeing your website, or clickable content directing them to your site, as soon as it has been clicked on. So, they are basically exposed to the specials, news and information you want them to see while your site’s campaign is running, and they do not even have to have your site in front of them or even open to receive notifications.

Website push notifications are a useful remarketing tool

Push notifications can be an extremely useful remarketing tool because it gets people to see specials and news originating out of your company, specifically. Visitors usually access the same website every once in a while, they tend to visit very few websites daily. Having this remarketing tool makes sure that your clients will be exposed to your brand consistently.

A remarketing message is exactly what it sounds like, a marketing message is how an organization communicates to its target audience about itself and what it does. Remarketing messages are pushing information out to potential consumers and letting them know that you are there and what you are offering. Whether you are running a campaign or simply pointing past visitors back to your site, working as a simple reminder.

How it works

If you have ever thought about growing encouragement for users on desktop or mobile devices to engage with your content, without needing to pay for an app, then it is highly likely that you could make use of web push notifications. On computers, phones, and tablets, users can receive targeted and appropriate messages that are very noticeable and easy to respond to. Web push notification setups can offer your site an extraordinary new reach and user-engagement level.

They are not mobile app push notifications

It may be similar but, they do not work quite the same as mobile app push notifications. Web push notifications are delivered to a user’s desktop or mobile screen anytime they have their browser open, this is not dependent on whether or not the user is on your actual website. App push notifications, on the other hand, are messages that pop up on a mobile device and are usually tethered to that app. They do not reach desktops or computers, even if that browser is open.

Who can use web push notifications?

As stated before, a web push notification is one of the simplest and most valuable ways to connect with users. They can help build a prolonged relationship with potential clients who might be interested in what you have to offer. The best thing about them is that any company that is online and has a website can create and make use of push notifications.

You do not need to necessarily have built a complete infrastructure on said site to utilise them. There are many companies that only offer push-notification services, without a website at all, which is why they are so useful. Of course, a website will help but, they can also direct viewers to any Google-registered business. In the current age of boosting website engagement, push notifications on a website are an essential tool for engaging and re-engaging users efficiently.

Any website can make use of push notifications. In fact, companies who effectively market their brand are already using the push notifications to increase engagement with their visitors and users – you might have noticed this within banking services. A great bonus for using browser push notifications on mobile is that you do not need any kind of app. A push notification can be delivered directly onto the browser of both desktop and mobile devices.

Benefits of the push notification

From the jump, every time you make use of a push notification to target a visitor to your site, you will immediately be reaching out that potential client who is more aware of what you offer and is engaging and attentive enough to have opted-in for your push notifications. In so doing, building a lasting relationship with your consumers, without any extra actions required, when integrating web push notifications into your marketing strategy.

Some extra reading if you are looking to find out more