(Updated: 7 September 2022)
In the past few years, the need for online platforms such as websites has never been greater. With people wanting to access information at the drop of a hat, or do their shopping online, small to large businesses needed to adapt and ensure that their online presence is easily accessible to their growing market.
Having a good-looking website is certainly important, however a website also needs to be functional, easy to navigate and of course be mobile friendly. If your website appears outdated and old, or is not inherently easy to use, potential leads will not continue to browse your site, thus costing your company money and sales leads.
Why hire a professional website designer for your business?
When it comes to designing a website, we understand that there are plenty of online platforms that allow you to create your own website with ease, so why hire a website designer? Easy, when it comes to these online platforms, you’ll often find that designing your own website is not as easy as they claim the process to be. A DIY website may not have the optimal content flow, graphics, navigation, or functionality that a website designer would look out for, potentially costing you future sales.
A professional website designer aims to listen to your business requirements, and will be able to transform them into a good-looking website that is inline or separates you from your competitors. They utilize various assets such as plugins, themes, or content management systems to best convey your brand message to attract and convert potential leads.
Why WordPress is the number one content management system
Many professional website designers utilize WordPress, one of the most popular and widely used content management systems in the market. With WordPress, you don’t need to have any background in coding such as jQuery, HTML, or CSS as the platform is easy-to-use. This allows website designers to confidently hand over a website for you to edit and grow as and when needed.
WordPress also provides an extensive plugin directory, allowing website designers to customize the website look and feel, whilst not losing that important functionality we mentioned earlier.
The benefits of using a marketing company to design your website
Before you settle on the idea of a DIY website, let’s take a look at 8 reasons why you should hire a professional website designer to design your website:
- Quality and professionalism
When it comes to your website, a website designer will ensure that your brand message is conveyed accurately and is presented in a manner that evokes trust, credibility, professionalism, and quality in order to generate more leads and site traffic.
- Improved functionality
Having a website that functions correctly is an absolute must, next to appearance. The last thing you want is a website with broken links or images, pop-ups that appear constantly, flashing banners or oversized images that make the website take forever to load. A website designer will be able to create a website that works the way it’s supposed to and is of coursed optimized for faster load and easy viewing across multiple devices such as mobile phones, tablets, or laptops.
- SEO compliance
It’s all good and well to have a website, but it’s no good if people can’t find it. This is where SEO comes in handy, a website designer will ensure that your images, pages, PDFs etc. are SEO optimized to help your organic rankings in search engines like Google to make them easier to find.
- Assistance around the clock
Say now your website has been launched and you want to make some tweaks. If you’re not familiar with website design or lack time to do it confidently, then having access to support will help alleviate any stress. A website design company often provides clients with support or maintenance services to help ensure your website is up to date and well maintained.
- Latest trends and technology
When it comes to website designers, they often stay on top of industry trends and latest technologies. This knowledge enables them to improve the way they create website’s and how they look at improving website lead generation and traffic. It also helps them secure the website against potential threats such as hacking.
- Save time and money
Running a business is hard enough without adding additional pressure like creating your own website. Therefore, hiring a website designer will free up your time and energy to focus on the more important aspect – growing your business. It is also important to note that online platforms that offer free or cheap website creation platforms typically require monthly payments as long as you have the website. Whereas, a once off website design project taken on by a website designer has no real additional running costs, apart from your domain and email hosting.
- Getting the right message across
If you’re unsure about what information needs to be on your website, a professional website designer can offer some guidance. An experienced website designer will often do research on the products and services your business is selling, in order to suggest the best way to present your information. They will be able to then create a website that can effectively communicate your service or product offering without overloading site visitors with unnecessary information.
- Staying ahead of the competition
Using a pre-designed website template may seem like an easy way to go, but this won’t exactly make your company stand out. With a website designer, they can help separate your company from the crowd with professional website design. This will help improve your company’s first impression on potential website visitors, keeping your brand at the forefront of a customer’s mind.
Now that you know the benefits of using a marketing and design company, why not let one of our professional designers build your dream website. Give your website a makeover by contacting Cognite today.
Sources and Further Readings