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What do you get as part of brand strategy development?
Let’s discuss your Brand Strategy
Why choose Cognite for your Brand Strategy?
Brand Strategy Frequently Asked Questions
Why do I need a Brand Strategy?
Some of the topics covered within a Brand Strategy may seem rather absurd and you could end up feeling like your trying to catch a ball while blindfolded. Most Small to Medium Enterprise business owners are hard coded to just understanding the inner workings of their products and services. They throw features around like it’s a shopping list, expecting the target market to get equally excited and lob wallets at them. If their product looks like everyone else’s, then they should get ready for a price war, slashing into your own profits like a frothing madman.
They forget that they are dealing with people, and emotion is a key aspect in their buying decisions. These clients may or may not understand the technical side of what you offer, but they trust their gut. Their gut is filled with a particular feeling that they get when snacking on your smorgasbord of brand messaging. Use your Brand Strategy to show them why they should choose you and they will pay the price that you want. Let us help you make their tummies feel all warm and fuzzy.
How do I get a Brand Strategy created?
We will ask you to answer a few questions surrounding your Brand Identity and company goals over the next year. It gives you time to share it with colleagues, mull it over and get to grips with the terminology. We then get a copy of that document and flesh it out a bit. The document may change hands once or twice until both parties think that it is solid enough as the base for the strategy meeting.
In the brand strategy meeting, we all then discuss the answers and finalise it, dotting the I’s and crossing the T’s. After the meeting, Cognite will work out a more refined strategy, putting all the tasks and dates in place. Every six months or so we could then jump back into the document and tweak it. Eventually, your pony will blossom into a workhorse, and mutate into a stallion.
How many times should a Brand Strategy be reviewed?
It is important to take a fresh look at your Brand Strategy every year at least. It is not a fire-and-forget, checkbox-ticked type of process. Your products and services may change, industry changes may occur or competitors may become more competitive. If you have just started your company then going back to it more often is a better idea since you will get some great input on how your target market reacts to your initial entry into the market.