Website Design Archives - Cognite Marketing

Reasons why responsive web design is important.

C0gn1t3_M@rk3t1ng — Fri, 19 May 2023 06:00:39 +0000

(Updated: 11 May 2023)

Have you ever heard of the term “responsive website design”? But don’t know what it means or why it’s important when you’re marketing your business online? Let’s take a look at what responsive website design is and why you as a business owner should care!

What is responsive website design?

A responsive website design is a type of design aimed at optimizing your clients’ viewing experience of one website across multiple devices. A responsive website automatically scales its content and design elements to match the size of the screen on which it is being viewed. It also allows users to read and navigate through the website without having them to zoom in, pan across, or scroll excessively.

What are the benefits of having a responsive website design?

It is expected by companies around the world to have a responsive website design in place to provide a great browsing experience to all website visitors. Anything less can cause potential clients to become frustrated and despondent, making them navigate away from your website onto a competitor’s.

Having said that, there are several benefits of using a responsive website, so let’s take a look at what these benefits are:

Offer your clients’ a better user experience
Have you ever gone to a website on your phone and the text bleeds off the screen, the menu is difficult to click on and the whole experience is just “blah”? After struggling with a site like this, your chances of going back to it or referring someone to the website are minimal right?In order to avoid situations like this, companies should evaluate the quality of their website through the eyes of their target market. This way, you can create a website that is not only attractive, but also easier to use, making your company appear more professional.

Responsive design decreases the time needed to manage it
Without responsive design for your website, you will need to have multiple websites or pieces of code to provide solutions for all different viewing sizes and platforms. Responsive designs use a column and row layout which allows a web page to rearrange itself to fit within a narrower screen resolution, for example, smart phone, laptops, and tablets.Meaning that you only need to maintain one website rather than several websites, which takes much of the stress out of managing a company website.

Responsive design helps boost your SEO
A responsive website has a greater possibility of ranking higher in SERPs according to Google, due to its user-focused experience and adaptability over multiple devices. This means your website has a better chance of being discovered by potential clients versus a non-responsive website.

Responsive design saves you money
Without a responsive website design, you will need to maintain and host multiple versions of your website to comply with the different screen sizes. Therefore, having one site to manage can help reduce overhead and hosting costs which you can invest in future growth opportunities.

Flexibility for the future
Responsive website design will allow you to always update your site as new viewing devices are invented. This will make the effort minimal in optimizing your site to the new requirements of applications, widgets and viewing sizes.Optimizing websites for mobile viewing has become as important as having the website itself. Maintaining one website will automatically update the responsive version since they are both using the same content. This speeds up maintenance and ensures content consistency.

Improve your conversion rates
When you’re looking for a product or service, you want to be able to easily find what you want and make a purchase without jumping through multiple hoops or being redirected away from the screen you were on.Therefore, having a responsive website design that utilizes the best possible methods to deliver your marketing messages can help improve your conversion rates. People tend to feel more attracted to a company using the latest methods available since it delivers an image of professionalism, success, and youthful energy.

Reduce your website bounce rates
If someone goes to your website and shortly after the page loads, navigates away, this is called a bounce rate. When your website isn’t fully optimized or responsive, your user experience degrades, which in turn increases your bounce rate and decreases your organic ranking in Google.Therefore, in order to reduce your bounce rate, you will need to improve your websites’ user experience and find a way to entice potential clients to stay on your website longer.

Embrace responsive website design

At the end of the day having a responsive website design can truly benefit your business in more ways than one. So if you’re interested in a responsive website, check out some of our work, or contact our team today for more information!

The post Reasons why responsive web design is important. appeared first on Cognite Marketing.

5 Reasons You Need Responsive Website Design for Mobile Devices

C0gn1t3_M@rk3t1ng — Mon, 23 Jan 2023 08:44:25 +0000

(Updated: 23 January 2023)

As we continue forward into the digital age, it’s not surprising that businesses are taking the necessary steps to bolster their online presence. However, with the drive to be everywhere all at once, businesses often forget the importance a responsive website design can have on their sales strategy.

Websites remain one of the main drivers for online sales, and with consumers moving more towards the convenience of mobile devices, the need for mobile responsive websites is vital to a company’s success in the digital space. Google changed the game for digital marketers and online businesses in 2015, by rewarding mobile responsive websites over non-responsive ones.

What Is Responsive Website Design?

You might still be asking: what is responsive website design, exactly? A site made with responsive website designs optimises your site’s interface so that different sized and shaped IoT devices can automatically resize your online content. This means that any device (from smartphones to tablets) can easily access and navigate your website without manually resizing or scrolling around online content Everything on your site should fit on a mobile display as perfectly as it would on a laptop or desktop. All of your text should be readable, your images clear and site navigation just as seamless. Companies need to put their best foot forward at every opportunity and having a great browsing experience for site visitors is fundamental to a positive and productive online experience.

5 Reasons Why You Need Responsive Website Design

Boost online traffic to your website
According to a Statista Global Mobile Traffic 2022 report, mobile devices (excluding tablets) generated 58.99% of global website traffic. Therefore, only focusing on desktop user experience when it comes to your website design will cut you off from over half of your potential customer base. As a company wanting to take advantage of the business opportunities presented by mobile internet users, having a mobile-optimised website can help improve your company’s online visibility and accessibility for new and existing customers – thus being able to boost traffic to your website.

Create better online experiences
Creating a positive user experience is a must in all areas of business, especially in today’s market. According to a GoodFirms 2021 survey, 73.1% of professional website designers believe that a non-responsive design is one of the top reasons why visitors will leave a website, along with slow loading times, terrible navigation, low quality design, and poor content structure. Improving all these areas can help your business create a better user experience (UX), showing customers that you care, which will intern drive brand loyalty and potentially increase sales.

Image source from Hubspot and Goodfirms

Improve your rankings on Google
Having your website easily accessible across devices is every business owner’s dream. However, we can’t stop there! According to Databox, 70% of marketers see SEO as more effective than PPC. You see, Google strives to provide users with a seamless searching experience – find what you need, when you need it, with a few simple clicks. Therefore, optimizing your website SEO for both desktop and mobile users can give your business a “leg up” in organic rankings on Google’s SERPs.

Improve loading speeds
Have you ever been on a site that seemed to take forever to load? Yes? And do you remember how quick your decision to leave that site was? Exactly! Time is precious, customers want to be able to access content at a fast pace and with minimal complications. Based on a study conducted by 55 and Deloitte, decreasing your website load time on mobile by 0.1s can not only influence a customer’s buying journey but ultimately results in increased conversion rates. This proves that website loading speeds are an important performance metric to keep in mind when it comes to your responsive website.

Grow your potential customer base
Mobile-friendly websites are a valuable asset for any modern business, in any industry and of any size. Responsive websites give mobile users the same opportunity to access your goods, services or information as desktop users, without compromising on computer accessibility. Unadaptable websites alienate half of your potential target market and limit cross-platform access from social media to Google Ads. Make sure that mobile users are able to get to your site as soon as they find you online.

Responding To the Call

The amount of online activity, Internet users and mobile devices are increasing by the day. As the spaces and opportunities for digital sales increase, responsive website design will remain a key component of online success. It is clear that as consumption of online content on mobile devices increases, the ability for your business website to adapt to any screen becomes more important. Website owners should follow the trend and ensure their pages and online sales are being optimised.

Cognite Marketing is a digital marketing agency that specialises in branding, web development and content creation. If your business is looking to integrate responsive website design into your online strategy, contact Cognite Marketing today.

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