What is a website audit service?
In today’s changing landscape, your website has become a more powerful tool than ever. As the digital world is online 24/7, your website has the potential to be your most powerful asset. It is the centerpiece of your marketing efforts. A website, by definition, is all your marketing content and sales methods melded together. It is presented in an electronic format that is easily accessible to anyone in need of your products or services. These days when a potential customer is looking for something, their first instinct is to search for it online. It’s because of this instinct that you need your website optimised as much as possible for search engines. The more relevant you seem to be to a search engine, the more likely you are to rank higher in search engine result pages.
Rapidly changing technology can impact the effectiveness of your SEO. A redesign might then be ideal for your website, but you wouldn’t know that unless you had a website audit. Through the process of a website audit, you are able to identify better ways of converting a website visitor into a paying customer. You are also given insight from the perspective of a professional website designer. They will identify aspects of the website that can be improved on. These improvements are aimed at making your website a stronger sales platform. Let’s start with some basic improvements a website audit would focus on.
Improve your rankings in search engine result pages
Focusing on SEO will help the search engine robots identify what you are trying to say on each page. By using correct on page SEO like heading tags, image alt tags, image names, page titles, and page descriptions, you are using a language that the search bots can easily understand. The stronger it relates to the words that are important to you, the better the possibility that the specific web page would appear in free ‘organic’ search results. This improves the amount of quality free visitors to your website. That is why it is essential to make sure that your links and keywords appear as natural as possible. Your readers do not want to feel like you are forcing your products down their throats.
Enhance your user experience
When you do a website audit, all the technical issues that may exist on your website come to light. These issues may impact on the user’s experience when they visit your website. These issues may include broken links, 404 errors, slow page speed, server errors, mobile friendliness, and much more. Your website should deliver results that people will benefit from. If the search bots suspect that your website might be faulty, they will be less inclined to offer your web page as a search result. The search engine bots will rather focus on results that are based on the same topic as yours. Make sure your website content boasts quality over quantity. Forget about stuffing your website with heaps of information. Focus rather on putting quality information that is both interesting and error free.
Getting the desired results
Let’s be honest, the goal for any business is to make money. The desired result of having a business website is to convert website visitors into paying customers. The website audit takes a look at your website sales methods and how it guides people to a particular action. This action could be anything from making a call to completing an online survey form. It really all depends on what your goal is for your website. But if you aren’t telling people what they need to do next, they could end up feeling lost. A reader that feels lost will move on to other websites that are easier to discern. Using a website audit will help you identify whether you are saying the right things to the right people.
What does all of this mean at the end of the day?
Design tweaks can refresh your website in a quick and inexpensive way. If you are attempting to make these changes yourself, you may be wondering where you should even start. If you contact a professional website designer, they will know how to give your website a complete overhaul. They will help you map out a plan that will ensure the growth of your website and your business. Your company growth can only be achieved if you constantly evolve. This evolution can only begin if you focus on new content and design adjustments as your company, website, or brand changes. A website audit will be able to tell you whether or not you are progressing or regressing.
When you have an audit done on your website, you will receive an in-depth report. With this report, you will be able to take action. You will be able to implement all the necessary updates to your website. Your website will then start converting more visitors into paying customers. Your customers will start to see your website as the preferred choice over your competitors. If your website attracts people to it and their interest lasts long enough, they will more than likely turn that interest into a sale of some kind. Therefore, by enhancing your website, you have a recipe for success!