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Website Audit Frequently Asked Questions
Why do I need a website audit?
Creating a website is easy. Creating a great website one is not. We have been developing effective websites for 14+ years and have made this experience available to the public. A website is there to sell. The website audit’s only focus is on improving the odds that someone would contact you about your products and services.
This covers Discoverability through Search Engine Optimisation, User Experience through mobile responsiveness and speed analysis, Offering Clarity through analysis of how you say what you do and Call To Action by looking at how clear you make the next step to take.
How long does it take to do the website audit?
It will take about 2 to 5 business days to complete a website audit. We go through a lot of factors on the website and will suggest the best way to fix it.
What does the website analysis include?
We look at your search engine optimisation that improves the traffic to your website, the technical accessibility of your website on different devices to make sure visitors can properly use it and advise you on the best ways to improve the marketing text of your pages and call to action. All of these together adds to sales effectiveness as a whole.
What happens when I get the audit document?
You will then need to update your website to fix the critical issues. The original designers of your website can assist. If you do not have contact with your original designers, and you are using WordPress, then we can apply the changes from the website quality analysis onto your site at an extra cost. Most modern websites use WordPress as it is easy to use and free (open source).
What results should I expect after the website audit suggestions have been implement?
Some effects will be immediate and some will only become more effective over time. If you are running a Google Adwords campaign and sending visitors to your website, then the changes on the site would instantly become visible for them. If your offering is clearer, the website works better and faster on mobile devices (what most visitors use) and how to get a quote is clear then that should automatically increase sales lead conversion.
Search Engine Optimisation is a long term process. The on-page SEO suggestions covers the most important updates to apply. These changes should then have a positive effect on where individual pages show up in search engines for their related keywords.