Content Marketing.
Johannesburg, Cape Town and Durban.

Use Content Marketing to show people why you are an expert in your field.

Build a reputation in the industry

Share your knowledge and attract more attention

Helps with SEO and keeping your social media active

We create original articles, shared and hard sell posts.

How did others experience Cognite?

“Cognite listens well and delivers at the pace I work with! Well done!”
Nomvula Kungwane, Khweza Engineering Projects Construction

“Thanks so much for great service, no, excellent service, the professional manner it was handled, the courtesy to let me know what will work and what not.”
– Suzette Truter – CieSoft

“Cognite has understood my needs, my vision, and made it reality, while guiding me through the whole design process.”
– Cecil de Jongh, Soco Dance Studios

“We cannot express how pleased we are with the level of professionalism, creativity, level of service and end results that was delivered. ”
– Nosipho, Interactive Research And Development SA

“Thank you so much for all the hard work. I thought I could design my own brand logo until you showed me what you propose and it completely blew my mind. ”
– Sandile, Indalomed

“Thanks Cognite for the amazing service; helpful advice and excellent customer service!”
– Esta Rademeyer – ABC Personnel

“My experience with Cognite has been outstanding. It could be the best I’ve received from any of our service providers to date.”
– Leroy, Geeks N Nerds Records

“Cognite was just phenomenal in handling my needs. Very efficient, communicates timeously and excellent turnaround  time.”
– Zuza Ndlovu, Cafe Afromeat

Get A Quotation

Content Marketing Frequently Asked Questions

Why do I need content marketing?

Content marketing is the process of taking original articles and information about the products and services that you offer and sharing it across your website and social media. Creating new content shows the readers that you are an expert in the field and that they can trust you. It shows that you have your ear to the ground on new development and that you are active.

It allows Google to index those additional pages on your website and use each page as a ranking opportunity in search results. You then create a body of work over a long period, gaining inbound links from other people that like what you say. It is a soft approach to sales by first giving and then asking. This is normally mixed with hard sale posts to your social media and sharing interesting, related links with your readers.

The media that you share could be articles, imagery, audio or video. The popularity of video marketing has exploded recently as high speed internet, lower data costs and smart devices became more available.

How do we decide what content to market?

First decide which products or services are the most important to your company’s sales. Then split them up by focus i.e. Product A (50%), Product B (20%), Product C (20%) and Product D (10%). We then create a Content Schedule (AKA Content Calendar) to show how we plan to create and deploy the content.

The amount of content is then split to fit the percentage balance. Topics are researched, hard sell posts (directly promoting a product or service) and shared posts (interesting, related, non-competitor, recent content) are scheduled. We create the original articles based on a minimum of 3 source articles. All content has to be signed off before they are deployed.

How much will it cost?

Content Marketing is part of our Marketing Retainer service which starts at R5500 excl vat per month for 15 hours. You will then automatically gain access to all of our services within the time available.

How do you calculate return on investment?

It is difficult to have a 1:1 relationship between advertising activity and sales generated. You can see activity through the analytics reports that shows how many people visited the specific articles and where they came from. You can also see what the interaction is on social media posts.

Let your sales reps ask the sales lead where they heard of you as an additional way to nail down the lead channel and source. This is a critical set of information to keep up to date. An example of this would be they they contacted you through telephone, website form submission, direct email, cell phone call, social media message etc and they they found you via a Google Advert, Google Search result, social media, printed advert, previous client, word of mouth etc.

You will need to calculate the lifetime worth of income from a client as the return on investment on the one month that you gained the client. If you remarket to the clients that you get then you can substantially improve your ROI. You would also need to include the lifetime income potential of Word Of Mouth clients gained.

Can you run paid advertising campaigns on our social media platforms?

Yes, we can plan, set up, launch and maintain paid advertising campaigns for you through popular social media platforms. This would assist in your marketing activities and generating new followers. These new followers would then automatically be exposed to your new content. You can also make the adverts send traffic directly to specific landing pages on your website. This should be combined with a Google Adwords Advertising campaign for those that are in the market for your products and services.

How do we start?

We will ask you about your company, what products and services you want to promote and how you want to split the focus. You would then get a proposal on the Marketing Retainer size, which would generally be a standard 15 hour per month. Once the time has been bought then we will create the Content Schedule and our copywriter will contact you to start producing the content. Consistency is key so rather start with a more conservative schedule and ramp up the activity later.

11 Great Ways to increase your newsletter subscription list

Newsletter subscribers are extremely valuable soft leads that, with a simple push and a slight amount of persuading, could end up as customers. Your newsletter is a simple and very effective marketing tool. Whether it be a monthly newsletter or one every once in a while, it will still grab the attention of your subscribers.

A newsletter is an easy way to distribute informational and product-focused content via an emailed letter to a subscriber list that comprises of possible and current customers. Online businesses apply newsletters to keep their brand at the top of the list of customer sales, launching specialists in the space and notifying readers of products that may interest them.

Read More
woman on laptop copywriting with a cup of coffee

8 Reasons why professionally written content is critical to your sales

Copywriting is one of the things businesses often think they can do on their own, but really shouldn’t. Whether you hire someone for in-house operations or outsource your copywriting, it is always better to rely on a professional. The quality of your content is what will set you apart from competitors and ensure your brand’s story stands out. Effective content is essential to your sales and here are a few reasons why.

Read More
content_marketing_tips

Content marketing is important for your business and here’s why

According to research, 80% of people prefer a series of articles versus an advertisement. Furthermore, 70% of people agree that content marketing makes them feel closer to a product or business, while 60% credit content for helping them make better product decisions. If you don’t already have an effective content marketing strategy in place, you are likely missing out on a lot and losing a lot of business in the process. In today’s digital economy, content marketing is perhaps the most effective method your business can employ to reach out to both established customers and prospects.

Read More

Get more people to open your newsletters with these easy tips

Newsletters assist in promoting your business by getting people to know and/or understand your business. Newsletters are a simple yet effective communication tool. Companies should send newsletters weekly, monthly, or quarterly, depending on their goals and business activities. However, we all know that sometimes clients are reluctant to open newsletters for numerous reasons. Here are some tips that can help you increase the odds of your clients and subscribers opening your newsletters.

Read More

How to properly plan your content marketing campaign

How important is content marketing really? Well, it is so important that it can help boost your presence and authority online. The most important rule when it comes to content marketing is to have a plan in place. Without a plan, it could turn out to be a disaster. A person could write 20 articles in a month and post them on their website and social media pages, and hope for the best. Then after a while, they do not get any response from their readers and thus give up. The problem comes in when companies practice mass marketing and they do not tailor their messages around their target market. If you have a content marketing plan in place, you will be able to properly map out your postings.

Read More
Content markerting for every industry

How to write content for any industry

Can you REALLY use content marketing for every industry? I’ve asked myself this question way too often. And, let’s be honest, so have you. Don’t deny it, you know it’s true. The days you’ve set aside to write content for…
Read More

Top 10 tips for writing website content

Find out how to improve your website writing skills with these tips for writing website content. Having a beautiful website is great and all, but the content it contains is what really matters. We provide you with a solid foundation…
Read More
Menu