Website and social media content marketing
Our copywriter will write original articles, share interesting links on your social media and post hard sell messages. It improves your SEO, overall following and knowledge expert positioning.
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Content Marketing Frequently Asked Questions
Why do I need content marketing?
Content marketing is the process of taking original articles and information about the services that you offer and sharing it across your website and social media. Creating new content shows the readers that you are an expert in the field and that they can trust it. It shows that you have your ear to the ground on new development and that you are active. It allows Google to index those additional pages on your website and use each page as a ranking opportunity in search results. It allows you to create a body of work of the long term, gaining inbound links from other people that like what you say. It is a soft approach to sales by giving first before asking for something. This is normally mixed with hard sale posts to your social media and sharing interesting, related links with your readers.
How do you decide how much articles to write, how many interesting links to share or when to directly promote a product or service?
We have a specific % split that we maintain each of those 3 methods. This allows for you to sneak hard sales messages into the original articles and pad the content up with shared links to interesting resources. This gives you balanced approach to your content marketing.
How much will it cost?
It depends largely on the budget that you have available per month since it is an ongoing service. If you tell us how much you are willing to spend monthly then we can suggest a set of activities to maximise the use of that budget. You can look at our retainer options and perhaps buy 5 to 10 hours per month as a start.
How do you calculate return on investment?
It is difficult to have a 1:1 relationship between advertising activity and sales generated. You can see activity through the analytics statistics that shows how many people visited the specific articles and where they came from. You can also see what the interaction is on social media posts. You could ask your sales department to query the sales lead on where they heard of you as an additional way to nail down the source. You will need to calculate the lifetime worth of income from a client as the return on investment on the one month that you gained the client. If you remarket to the clients that you get then you can substantially improve your ROI.
I want to advertise on the social media platforms. Do you offer that?
Yes, we can plan, set up, launch and maintain paid advertising campaigns for you through popular social media platforms. This would assist in your marketing activities and generating new followers. These new followers would then automatically be exposed to your new content. You can also make the adverts send traffic directly to specific landing pages on your website.
How do we start?
We will ask you about your company, what products and services you want to promote, how you want to split the focus i.e. 25/25/50% and what your budget is. Once you accept our quotation then we can then work out a media plan that will suggest which topics to use for content marketing and when to post them. If you agree with the media plan then we can get working on creating the content and posting it based on the schedule. If you do not have social media profiles set up then we can set them up and brand them for you.