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Search Engine Optimisation Frequently Asked Questions
Why do I need Search Engine Optimisation?
Google will show website pages in the search results based on how much it believes that the page relates to what the visitor is searching for. SEO allows us to make it clearer to Google that your page relates to the services or products that you offer. Receiving a visitor that clicked on a search result will cost you nothing per click, but it does take time and money to improve your website’s ranking within those results. You may have good ranking now, but your competitors are likely busy optimising their websites, slowing pushing you out of the first page results.
How long will it be before I see any results?
It will take a minimum of around three to six months before changes in ranking can be seen. You cannot be too aggressive with SEO optimisation as Google may see it as an unnatural process and may penalise your website for it. Search Engine Optimisation is a long term process of improving your organic results. If you need quicker sales results then combine it with our Google Adwords advertising service.
Can you guarantee that my website would be number 1 for specific keywords?
No. Unlike certain SEO ‘specialists’ that spam you with email offerings, we do not guarantee any type of specific performance from the campaign. You cannot guarantee a specific ranking because ranking changes are a long term process with a lot of factors that influence the position. Your competitors are likely running their own SEO campaign so their activities will also influence ranking. If they go up a position, then someone else goes down a position. Beware of ‘black hat’ or illegal SEO practices that could get your website banned or severely penalised by Google. We do follow Google’s guidelines and use tried and tested methods to improve your website’s ranking.
Why do I need better organic search results when I just use Google Adwords?
Google Adwords suffers from pay per click inflation. The more competitors that join the Adwords system, the more they are willing to bid for keywords on page one. This leads to steady increases to cost per click. It is estimated that cost per click increased around 25% across all industries in the last two years. Since SEO is a long process to gradually build a robust online presence, it is better to start it now than trying to catch up later. You always need a mult-channel approach to your digital marketing. You may also look into social media content marketing as another channel.