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Advertisement design Frequently Asked Questions
Can you give us advice on what to say in our advertisement?
Yes, we will suggest possible text and imagery for your advertisement to strengthen the odds of a favourable response. If you need someone to help with writing the actual content then you may use our copywriting service.
What would I need an advertisement for?
A digital advertisement can be used for many things. Social media (Facebook, twitter, email campaigns, etc.). It can be used to launch specials, seasonal promotions or just to keep your clients up to date with the latest news in your industry. You can also use the same design within print media.
We do not have any nice photos for the advertisement. Can you source any?
Yes, we can purchase stock photos on your behalf and will then invoice you for the purchase. We purchase our stock photos through www.123rf.com. You will then be invoiced for this additional photo license.
Can Cognite come up with an advertising campaign concept?
Yes, we could assist in brainstorming a campaign at an additional hourly cost. We would then focus on what your product features are, who your target market is and then create a themed set of concepts that hooks a viewer. The advertising campaign may link up to a specific need, a feature or an outcome.
What are good tips for content inside the advertisement designs?
Focus on a main hook first. It might be a need that you make people aware of, making a bold statement or promising something. Then substantiate that hook with a few lines of text. You will then need to tell the reader what to do about it through a call to action. This mix of hook, inform, convert will give your advert focus. Do not be sparse or vague with your information and do not drown the person in info. First focus on the functionality of the advert towards your final marketing goal and then focus on making it look good. Better to have the reader perform a desired action than for them to mention that it is the best looking advert ever, but they cannot remember what it is about or just flipped over to the next page.
Where can I get images to use for the advertisement?
We can assist you in sourcing images through www.123rf.com. You can also send product photos to us, if you have them. Do not use images that you got directly from Google Images as they are subject to copyright by default. If we receive images from you then we will assume that you have the proper licensing for them.