Logo design is one of the first things a company undertakes to establish a brand image and corporate identity. A good logo represents and symbolises what the company stands for and carries the company’s credibility on its shoulders. Most companies spend a lot of money on custom logo design because they know that a good logo must be appropriate, aesthetic and reliable.
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Frequently Asked Questions About Our Logo Designs
I can’t see the logo design quotation?
If you are using Gmail then make sure to check your spam/junk folder. Gmail has a habit of randomly marking official emails as spam. We do reply within a few hours so you should get the logo design quote very quickly.
How long would it take to design a company logo?
Our first concepts are sent to you within 1 to 2 business days, depending on our internal revisions of concepts. The overall time it can take to finalize a logo design depends on the accuracy of the brief, how quick you give feedback and how focused the feedback is. Our logo designs generally take between 1 day and 7 business days to reach final sign off. Giving us a more comprehensive logo design brief will allow us to complete your project faster. Not sure what you like? Look at these logo design examples for ideas.
Do you have any set limit on your logo revisions?
Yes, our logo designs are based on a basic 4 sets of 3 logos each as seen in our Terms and Conditions. That is a scope of 12 logos in total at the set price. The purpose of the revision limit is to add additional focus onto the design process. Having constraints adds to the quality of logo concepts as well as the quality of the design feedback. We do understand that you need options and that logo design is an organic process. We do also need to add a limit to the amount of designs to keep the project scope feasible. If you have reached your revision limit then additional sets can be purchased.
Can you update my existing logo?
Yes, we can take your current logo and update the colors, style and typography to freshen it up, based on your personal taste and brand positioning. We’ll give you an upgrade quotation based on the complexity of the new version that you are looking for.
I have a concept drawn for a logo. Do I get a discount?
No, our logo design process would still be the same. Your illustration would just allow us to have a more relevant initial batch of logo design concepts. You could look at the smaller logo design bundles if the concept is very similar to the final one that you want.
What is the best way to get started when working with a designer to create a logo?
We would need you to complete our Creative Brief questionnaire. The creative brief includes a few questions about your company, your target market and personal preferences. That’ll help us to create a relevant first set of logos which you can give feedback on. A designer will give you a call to go through the creative brief with you. That’ll allow us to make sure that we understand what you meant with the information provided.
If I enlarge my logo then the quality drops (pixelates). Can you trace it to create a high resolution logo?
Yes, we offer a logo recreation service. The end product of the service would be a high resolution vector version of your current logo. You can then send it to signage companies or anyone that needs to manufacture large scale printing. A quotation for the recreation would be based on the complexity of the original design. Your printer company can contact our logo designers if they have a technical requirement.
What files will your logo designers include in the final export?
You’ll receive the original source files, a print-ready PDF in vector format for large scale printing, JPG files for general use and a PNG file with a transparent background. You can request other formats and we can see if we can export them for you. Generally you’ll only need the ones that we export by default.
I need to trademark my logo. Do you offer that service?
We do not directly offer trademarking services, but you can check for logo trademark availability. In South Africa, you register your trademark per country and per class.
How do I know if I need a new logo design?
It is a good idea to have a proper logo designed if:
- You have no logo. A logo is an important visual pointer to what you offer.
- You made your logo yourself through an online logo making website. These logos are not unique and sold to multiple companies across the world. Copyright infringement and the lack of trademarking could have a significant impact on your marketing campaigns. Going cheap is almost guaranteed to work out expensive later. Give your company its own look, its own voice.
- Your logo has been created in MSWord, Powerpoint, MSPaint for your company when it was starting off. The logo would likely be low resolution and not usable for large size printing. You need a vector version of your logo with proper color management.
- Your logo does not properly depict what you do or it may give a wrong impression of what you are doing. Do not pigeon hole yourself or be vague.
- You had your logo for a long time and you need a fresh design. You can keep the current character of your logo, but add a bit of fresh flair into it.
Can I edit the final logo design?
We do not design in Powerpoint, MSWord and Publisher. We use the Adobe suite of applications. You’ll receive your source file in either Indesign or Illustrator formats, depending on which application we used. We do not use Corel Draw. If you have those applications then you can definitely edit your logo.
Could your logo designers also assist with other corporate identity items?
If you want to have an effective running business, you will have to make sure that you maintain your image through the right corporate branding. Having a good corporate identity plays a large role in positioning your brand. Your decisions in choosing an adequate designer over an established designer, choosing a cheap designer and design studio, or free online logo design service, may save you money now, but in the long run this route will become more expensive to maintain as you will need to redesign more frequently.
Without a professional eye to create a logo for you, over time your logo will look less professional compared to your competitors and age poorly because it wasn’t highly designed on trend at that time. Whether your logo simply needs to evolve by being refreshed or it requires a drastic redesign, here are some reasons that signal that your brand may indeed need a logo makeover.