Quick Google Adwords prices for campaign planning, setup and maintenance
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Google AdWords campaign example
Google offers a service to anyone that would like to be placed on the first page of Google search results for keywords relating to the client’s business. The service uses a Pay Per Click costing model where a budget is paid in advance to Google. For instance, if you own a restaurant then your Google advertisement might read:
Captain Abe’s Seafood
Family-friendly restaurant serving
fresh seafood and great atmosphere
The keywords that relate to your service could then be:
family restaurant, seafood restaurant, seafood, fish and chips, seafood platter, family dining etc.
If someone searches in Google for ‘seafood restaurant’ and it is included for that advertisement then the advert would show either at the top or the right hand side of the search results. If someone sees the advert and they want to know more then they will click on it. The visitor will then land on a specific page within your website. If the phrase ‘seafood restaurant’ currently costs R7 (it differs per keyword), then it will be deducted from the budget that you have paid to Google. The actual amount deducted might be lower since the R7 would be the maximum cost you are willing to pay.
Say you decided to pay R4000 into your Google Adwords budget and the average Cost Per Click is R7 then you should get around R4000 / 7 = 571 targeted visitors to your website in that month. Your monthly budget will be split into a daily budget. If you want to advertise an average of 30 days per month then the daily budget would be 4000 / 30 days = R133 per day. Google will then show your advertisement until your daily budget runs out and then will show it daily until your overall budget runs out.
Our monthly service will then maintain your keywords, add alternative ad wording, trim dead keywords, adjust keyword bids and maintain the overall health of your campaign. For the administration fee that you pay us per month, you will likely save thousands per month in Adwords budget due to a more streamlined campaign.
It can get quite complicated to set up and maintain the Google Adwords campaign, hence our service being made available to clients. Most clients do not have the time to fiddle with an Adwords campaign and their time can be spent more appropriately on what they specialise in.
Google Adwords Advertising Frequently Asked Questions
How do you pay for Adwords?
We will invoice you for the setup cost of the campaign. The monthly administration cost is deducted via debit order.
Can I maintain the Google AdWords campaign myself?
Yes, you could, but we strongly suggest that we do it for you. The money that you save in doing it yourself (your time also costs money) would likely pale in comparison to the money that you could lose through a campaign that becomes unbalanced. It is not just your action that changes a campaign, but also that of your competitors. Our experience in interpreting statistics is what allows us to bring value into our offering.
How do I pay the advertising budget to Google?
You can pay it through EFT, using a specific reference number. You can also set up your credit card so that Google can do monthly deductions automatically, but we feel the prepaid EFT transfers offers more control. Your advert will stop running if your prepaid budget has been depleted.
Can I advertise on Google in other countries?
Yes, you can choose to advertise in any country or multiple countries. This would make your advertisement appear in those search results. You may need to translate the advertisements if the major language in that target country is not English. You would likely also need to have a translated landing page on your website. If you advertise in other larger countries then your cost per click is likely to increase dramatically since you are competing against a larger set of competitors than those in South Africa.
I don’t have a website. Can I still use Google Adwords?
No, you will need a website to send the visitors to. We can create a website for you if you require one.
I have tried Adwords before but I didn’t get the sales? How can you do better?
Setting up an Adwords campaign is easy. Setting up an optimised Adwords campaign is not. Our experience allows us to quickly decide on the best keywords to choose, optimal budget, optimal amount of ad groups, the best regions to advertise in, best negative keywords to add and how to interpret the statistics that are generated. The website itself makes up 50% of the sales conversion process. If your website is poorly designed or the marketing messages and call to action are weak, then your Adwords campaign will send a willing buyer into a place that kills that will. We can generate a website audit for you to give you tips on how to improve your website’s ability to convert visitors into sales leads.