You finally got that website live and you’ve decided to try your hand at SEO. But the average Google search you will submit will offer you conflicting opinions on what the best practices are for SEO. So where do you even begin if you can’t even trust the answers Google gives you? Did you know that there are more than 200 factors that Google considers in their search algorithms? That can be daunting if you have no prior experience in the industry. To demystify some of the grey areas, we have included a list of top 10 SEO myths:
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If you want to have an effective running business, you will have to make sure that you maintain your image through the right corporate branding. Having a good corporate identity plays a large role in positioning your brand. Your decisions in choosing an adequate designer over an established designer, choosing a cheap designer and design studio, or free online logo design service, may save you money now, but in the long run this route will become more expensive to maintain as you will need to redesign more frequently.
A strong brand always looks after itself. In such a fast paced, competitive world we live in, brands constantly need to evolve with the changing times. In order for brands to stay on the same journey as their consumers, they need to constantly redefine themselves. This means showcasing both their originality and authenticity.
Google uses and updates its search algorithm constantly so that it combs through websites and ranks them based on a process called SEO. As a local business owner, your goal is to rank high on Google, otherwise, people won’t know you’re there. As time goes by, you’ll find that your website disappears on Google for a number of reasons. Let’s have a look at some of the reasons why a website disappears, including algorithm updates.
Creating a brand is much like building a house, you need a plot to start your building which in this case is the idea. Then with some perseverance and shear will, you can begin to lay the foundation. The time frame in which a brand can be developed from birth to release can vary depending on the consultant you’ve hired. Essentially, there are steps you need to take in order to get your idea from dreams to reality, and phases that must be addressed before considering yourself a successful business man/woman.
What is a Marketing Strategy?
A logo or website is not marketing rather they are elements that need to be combined into a marketing strategy. Simply put, a marketing strategy is a long-term approach that sets out your overall strategy to get clients for your business, it is what helps generate your leads. Your marketing strategy must work holistically, combining a range of elements such as Corporate Identity, website design, social media and advertising.
It can be hard to know where to begin when planning and developing a sales and marketing strategy. Business owners are bombarded with new technologies, innovations being developed at a rapid pace, a swirl of performance metrics, and of course, self-doubt. It’s a lot of pressure because what you plan today, you’ll have to show ROI tomorrow. There’s a lot of work to do when it comes to your sales and marketing strategy, and it can be tough to be objective about your own company when you’re so close to it. You can plan for success by putting together a sales and marketing strategy by following this step by step guide.
In this modern day and age, businesses rely heavily on technology, such as social media, digital billboards, TV and radio adverts for marketing purposes. However, technology cannot guarantee that your business will gain popularity or even referrals. Many business owners still find themselves wondering how they can actually get people to refer their business through word of mouth (WOM). A recent survey was completed that 7500 small business owners agreed that the best way to acquire local customers was through mouth-to-mouth referrals, but the big question is how. Find out tried and tested tips that will help you improve your WOM.