Flyer and Poster design Frequently Asked Questions
What is the difference between a flyer and a pamphlet?
A flyer is one unfolded piece of paper, single or double sided. A pamphlet would be one piece of paper with one or more folds in it. We consider that a brochure such as a half fold or Z fold. The pricing differs since a folded document’s layout is more complex than a standard single or double sided flyer/poster design.
Why would you need a flyer?
A flyer is perfect for your if want to:
- Grab the customer’s attention
- Create a desire for your product or service
- Clearly inform the reader what you’re offering.
- Tell the customer what to do to get it.
- Make it easy for the customer to contact you and order.
- Keep your costs down on the printing side.
Can Cognite recommend printer companies?
Yes, Cognite can recommend companies that can print your posters and flyers. We are not associated with any specific companies, but we know who will provide a good level of professionalism. You may get quotations of your own for comparison. You can start by looking at The Bureau, Jetline and Minuteman Press.
Can I get an electronic PDF version of the flyer as an email attachment?
Yes, we can export the design into a PDF version which you can attach to your emails. If it is a double sided design, then there will be 2 pages in the PDF. We will optimise the export so that the file size of the flyer or pamphlet will be smaller than the print-ready one.
Will I be able to make changes on the design of the flyer?
Cognite uses the Adobe suite to create the flyer designs. If you have the same application then we can provide the source file for you to edit. We do not design in programs like MSWord or Powerpoint. We also do not use Publisher. Generally there would be a minimal cost involved for us to edit a small amount of information on an existing design. If the changes are large then a new design might be required.
Where do I get the images that I need to use on the flyer design?
We can assist you in sourcing the images from www.freepik.com or www.123rf.com. There is a basic licensing cost involved with the purchase of each image. There are a lot of different images and we can suggest which one would best fit your specific design. You can also provide your own images, but just make sure that you have the proper license for it. Do not download images from Google Images as they are subject to copyright by default.