Website Design

Find out more about how website design works from the point of a business owner.

free website design

Why is a custom designed website the best for your SME?

There are a lot of “build your own website” or “free website” platforms being offered by online companies out there on the market today. Presenting new store owners with the temptation of being able to build their own websites at an extremely low cost or better yet, free of charge.

However, why hasn’t everyone jumped onto the “FREE WEBSITE” bandwagon? In this article we’ll explain why it’s best to stick with the professionals rather than building your own website. We’ll cover the cost implications and possible sales drops your company can experience if you try building a website yourself. Here are a couple questions you might be asking before starting your website.

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10 Reasons why you should use WordPress for your new website.

Setting up a new website can be a very daunting process. A common mistake made is trying to do too much, which leaves you overwhelmed and paralysed. At Cognite, we really believe in the simplicity, power and utility of WordPress as the platform to build your website on and manage your content. We’ve put together a comprehensive of the main benefits in using WordPress to reduce your stress and get you started on building your brand-new website.

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Businessman using laptop and mobile phone.

Your website needs to be mobile friendly. Here’s why

With today’s rise in technology, society has been turning to their smart phones and tablets to get information that they need on the go. As an entrepreneur, it stands to reason that you want your business to be accessible from anywhere and at any given time. This is why having a responsive website is an absolute must when taking your business online. In this article, discover 5 reasons why you should strongly consider making your website responsive across devices and the benefits your business can gain if you do.

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Why should you have a live chat feature on your website?

Live chat support is a fairly new way to interact with your website visitors, without requiring a lot of admin. The way that it works is that the visitor initiates a chat request by clicking an icon on your website and you can respond directly to their query. The live chat feature on your website allows for clients and visitors of your website to chat directly from your website, similar to Facebook’s chat box.

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Toxic websites might be linking to your site, killing your SEO

Negative SEO is the practice of using unprincipled methods to interfere with the opposition’s status in search engines. Negative SEO manifests in several different forms. The forms can be hacking websites, building multiple spamming links to your website, duplicating your content, and sharing it without permission throughout Google. Negative SEO can also point links to your website using sinister keywords and toxic links like that of spam websites

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10 misconceptions of search engine optimisation

You finally got that website live and you’ve decided to try your hand at SEO. But the average Google search you will submit will offer you conflicting opinions on what the best practices are for SEO. So where do you even begin if you can’t even trust the answers Google gives you? Did you know that there are more than 200 factors that Google considers in their search algorithms? That can be daunting if you have no prior experience in the industry. To demystify some of the grey areas, we have included a list of top 10 SEO myths:

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What is Google AdWords?

Google AdWords is the system Google has developed to assist you in marketing your products or services in the Google Search Engine, and its affiliate sites, via the use of a placed text ad that appears when people search for phrases related to your offering. You assign specific keywords to groups called Ad Groups. Your advert text is placed according to these Ad Groups.

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Did your website disappear off the search results? Make sure you adapt to Google algorithm updates

Google uses and updates its search algorithm constantly so that it combs through websites and ranks them based on a process called SEO. As a local business owner, your goal is to rank high on Google, otherwise, people won’t know you’re there. As time goes by, you’ll find that your website disappears on Google for a number of reasons. Let’s have a look at some of the reasons why a website disappears, including algorithm updates.

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How to use Google Analytics to get more sales from your website

Google Analytics is possibly the most important aspect of a website, especially in the constantly progressing world of websites. Today, almost every company has a website. Google Analytics helps to track and report your website traffic. Google Analytics is a commanding tool for brands and businesses.

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