Search Engine Optimisation

Search Engine Optimisation is important to improve the free lead generation through Google.

Improve Sales for a business

How to get more sales when your sales are low

If you are a business owner, it is never certain that your sales will always be good. There are many reasons that could affect your sales from increasing that are beyond your control. The sales profession moves faster today than ever before and with a blink of an eye, new competitors emerge with products similar to yours. Before you know it, it’s a race to get the most out of your bottom line. This article will show you some basic steps to improve your sales performance and keep on improving on it.

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Toxic websites might be linking to your site, killing your SEO

Negative SEO is the practice of using unprincipled methods to interfere with the opposition’s status in search engines. Negative SEO manifests in several different forms. The forms can be hacking websites, building multiple spamming links to your website, duplicating your content, and sharing it without permission throughout Google. Negative SEO can also point links to your website using sinister keywords and toxic links like that of spam websites

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10 misconceptions of search engine optimisation

You finally got that website live and you’ve decided to try your hand at SEO. But the average Google search you will submit will offer you conflicting opinions on what the best practices are for SEO. So where do you even begin if you can’t even trust the answers Google gives you? Did you know that there are more than 200 factors that Google considers in their search algorithms? That can be daunting if you have no prior experience in the industry. To demystify some of the grey areas, we have included a list of top 10 SEO myths:

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What is SEO?

Whenever you enter a query in a search engine and hit ‘enter’ you get a list of web results that contain those query terms. Users normally tend to visit websites that are at the top of this list as they perceive those to be more relevant to the query. If you have ever wondered why some of these websites rank better than the others then you must know that it is because of a powerful web marketing technique called Search Engine Optimisation (SEO).

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What is Google AdWords?

Google AdWords is the system Google has developed to assist you in marketing your products or services in the Google Search Engine, and its affiliate sites, via the use of a placed text ad that appears when people search for phrases related to your offering. You assign specific keywords to groups called Ad Groups. Your advert text is placed according to these Ad Groups.

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Did your website disappear off the search results? Make sure you adapt to Google algorithm updates

Google uses and updates its search algorithm constantly so that it combs through websites and ranks them based on a process called SEO. As a local business owner, your goal is to rank high on Google, otherwise, people won’t know you’re there. As time goes by, you’ll find that your website disappears on Google for a number of reasons. Let’s have a look at some of the reasons why a website disappears, including algorithm updates.

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our digital marketing campaigns

Digital Marketing Channels

How to make digital marketing channels work for you Your digital marketing campaigns need to be tailored to suit the different digital channels. The challenge? Your brand voice and personality needs to stay consistent (although some elements will differ inevitably to…
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Video Ads on YouTube: Top 10 Reasons why it works

As the second largest search engine, there are many reasons why YouTube should form part of your online marketing strategy. Video marketing is fast becoming a very popular – and highly effective – advertising medium, which is why more and…
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How to write effective website content

Websites grab the attention of the visitor, inform them and inspire them into action. What you offer through your website content, and how you say it, is crucial to improving your sales lead generation. This article has been written for…
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