If you want to have an effective running business, you will have to make sure that you maintain your image through the right corporate branding. Having a good corporate identity plays a large role in positioning your brand. Your decisions in choosing an adequate designer over an established designer, choosing a cheap designer and design studio, or free online logo design service, may save you money now, but in the long run this route will become more expensive to maintain as you will need to redesign more frequently.
Essentially, a corporate identity (CI) manual is created for companies that wish to present their brand consistently across all internal and external marketing material. When a CI manual is presented to the company, it creates consistency, which in turn, leaves a positive and lasting impression of the company to existing and future clientele. In short, the duty of a CI manual mainly focuses on the physical look of a company’s brand. It generally includes a logo and marketing material, such as business cards, letterheads, email signatures, and a website. These all come with a set of guidelines.
Without a professional eye to create a logo for you, over time your logo will look less professional compared to your competitors and age poorly because it wasn’t highly designed on trend at that time. Whether your logo simply needs to evolve by being refreshed or it requires a drastic redesign, here are some reasons that signal that your brand may indeed need a logo makeover.