Graphic Design

Graphic design can have a lot of terminology. Read these articles to improve your understanding.

Why is a corporate identity manual important?

Essentially, a corporate identity (CI) manual is created for companies that wish to present their brand consistently across all internal and external marketing material. When a CI manual is presented to the company, it creates consistency, which in turn, leaves a positive and lasting impression of the company to existing and future clientele. In short, the duty of a CI manual mainly focuses on the physical look of a company’s brand. It generally includes a logo and marketing material, such as business cards, letterheads, email signatures, and a website. These all come with a set of guidelines.

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The creative direction of a logo design

When it comes to the process of designing a new logo, the design company and client both play equally important rolls in the outcome of the final design. The graphic design company will take lead in bringing creativity, branding and…
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What is the difference between RGB and CMYK?

What does RGB / CMYK stand for anyway? RGB – Red Green and Blue (The color model that monitors use) CMYK – Cyan, Magenta, Yellow and Black (Used for high quality commercial printing in large quantities) (more…)
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How animation improves your marketing message.

Animation videos are fast becoming more and more popular, whether it’s an advert on Youtube, a video on a website or on a television screen in a gym or restaurant. Animated videos are quickly catching on as an effective marketing…
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How to write effective website content

Websites grab the attention of the visitor, inform them and inspire them into action. What you offer through your website content, and how you say it, is crucial to improving your sales lead generation. This article has been written for…
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