Digital Marketing

Social Media Content Marketing is a good way to gain new followers and clients through interesting articles and insights.

Targeting your audience properly through Facebook.

When it comes to digital advertising and marketing, Facebook is an obvious place to start for your brand. With around 16 million users, it remains the largest social media platform in the country. Facebook offers your brand a cost-effective alternative to traditional media campaigns, and often produces better results than traditional advertising mediums. The key benefit that you will gain from advertising on Facebook is the ability to hyper target your audience.

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Businessman using laptop and mobile phone.

Your website needs to be mobile friendly. Here’s why

With today’s rise in technology, society has been turning to their smart phones and tablets to get information that they need on the go. As an entrepreneur, it stands to reason that you want your business to be accessible from anywhere and at any given time. This is why having a responsive website is an absolute must when taking your business online. In this article, discover 5 reasons why you should strongly consider making your website responsive across devices and the benefits your business can gain if you do.

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Improve Sales for a business

How to get more sales when your sales are low

If you are a business owner, it is never certain that your sales will always be good. There are many reasons that could affect your sales from increasing that are beyond your control. The sales profession moves faster today than ever before and with a blink of an eye, new competitors emerge with products similar to yours. Before you know it, it’s a race to get the most out of your bottom line. This article will show you some basic steps to improve your sales performance and keep on improving on it.

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Get more people to open your newsletters with these easy tips

Newsletters assist in promoting your business by getting people to know and/or understand your business. Newsletters are a simple yet effective communication tool. Companies should send newsletters weekly, monthly, or quarterly, depending on their goals and business activities. However, we all know that sometimes clients are reluctant to open newsletters for numerous reasons. Here are some tips that can help you increase the odds of your clients and subscribers opening your newsletters.

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How to properly plan your content marketing campaign

How important is content marketing really? Well, it is so important that it can help boost your presence and authority online. The most important rule when it comes to content marketing is to have a plan in place. Without a plan, it could turn out to be a disaster. A person could write 20 articles in a month and post them on their website and social media pages, and hope for the best. Then after a while, they do not get any response from their readers and thus give up. The problem comes in when companies practice mass marketing and they do not tailor their messages around their target market. If you have a content marketing plan in place, you will be able to properly map out your postings.

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How long does it take to build a brand?

Creating a brand is much like building a house, you need a plot to start your building which in this case is the idea. Then with some perseverance and shear will, you can begin to lay the foundation. The time frame in which a brand can be developed from birth to release can vary depending on the consultant you’ve hired. Essentially, there are steps you need to take in order to get your idea from dreams to reality, and phases that must be addressed before considering yourself a successful business man/woman.

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Marketing strategy basics for better sales

It can be hard to know where to begin when planning and developing a sales and marketing strategy. Business owners are bombarded with new technologies, innovations being developed at a rapid pace, a swirl of performance metrics, and of course, self-doubt. It’s a lot of pressure because what you plan today, you’ll have to show ROI tomorrow. There’s a lot of work to do when it comes to your sales and marketing strategy, and it can be tough to be objective about your own company when you’re so close to it. You can plan for success by putting together a sales and marketing strategy by following this step by step guide.

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How to get more word of mouth (WOM) business

In this modern day and age, businesses rely heavily on technology, such as social media, digital billboards, TV and radio adverts for marketing purposes. However, technology cannot guarantee that your business will gain popularity or even referrals. Many business owners still find themselves wondering how they can actually get people to refer their business through word of mouth (WOM). A recent survey was completed that 7500 small business owners agreed that the best way to acquire local customers was through mouth-to-mouth referrals, but the big question is how. Find out tried and tested tips that will help you improve your WOM.

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Why should you have a live chat feature on your website?

Live chat support is a fairly new way to interact with your website visitors, without requiring a lot of admin. The way that it works is that the visitor initiates a chat request by clicking an icon on your website and you can respond directly to their query. The live chat feature on your website allows for clients and visitors of your website to chat directly from your website, similar to Facebook’s chat box.

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Top 10 signs that you are the victim of a weak AdWords campaign

When setting up a Google AdWords account, you need to be aware of the general, yet less visible rules that could be leading your business down the wrong path, which could mean spending more money with next to no reward. In this article, we cover the top 10 signs that could signal that you are a victim of a weak AdWords campaign.

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