cognite_team, Author at Cognite Branding & Marketing

Why client testimonials are critical to your business

April 13, 2018Knowledge Base

Testimonials play a very important role in your business in determining weaknesses and strengths that can be improved on. They are formal forms of expression that support a business. They are also a very powerful tool when it comes to strengthening your branding and its credibility. At the end of the day, people will not come to your business if they don’t trust your service. In this article, we will be explaining why testimonials are so important for your business growth and also how to use testimonials to your advantage.

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10 tips for using Google Analytics to understand your website visitors & sales

April 6, 2018Knowledge Base

Every business has a brand and often that brand comes with the website. With more and more people using online tools to find what they want, businesses have started using online tools to help people find their products or services. One of these online tools is Google Analytics. Google Analytics helps you understand everything that impacts your website traffic and sales.

Why a privacy policy on your website is important

March 16, 2018Knowledge Base

A privacy policy is a statement or a legal document that discloses some or all the ways a party gathers, uses, discloses, and manages a customer or client’s data. This can include your visitors’ personal information, but it often includes their names and email addresses, and even IP addresses as well as browser cookies. It has personal/private information you collect from your users or visitors, stipulating how you are going to use that information privately. It fulfills a legal requirement to protect a visitor’s or your client’s privacy.

Businessman using laptop and mobile phone.

Your website needs to be mobile friendly. Here’s why

February 23, 2018Digital Marketing, Knowledge Base, Website Design

With today’s rise in technology, society has been turning to their smart phones and tablets to get information that they need on the go. As an entrepreneur, it stands to reason that you want your business to be accessible from anywhere and at any given time. This is why having a responsive website is an absolute must when taking your business online. In this article, discover 5 reasons why you should strongly consider making your website responsive across devices and the benefits your business can gain if you do.

How to get more sales when your sales are low

February 2, 2018Digital Marketing, Google Adwords, Knowledge Base, Marketing Strategy, Search Engine Optimisation

If you are a business owner, it is never certain that your sales will always be good. There are many reasons that could affect your sales from increasing that are beyond your control. The sales profession moves faster today than ever before and with a blink of an eye, new competitors emerge with products similar to yours. Before you know it, it’s a race to get the most out of your bottom line. This article will show you some basic steps to improve your sales performance and keep on improving on it.

Get more people to open your newsletters with these easy tips

January 19, 2018Digital Marketing, Knowledge Base

Newsletters assist in promoting your business by getting people to know and/or understand your business. Newsletters are a simple yet effective communication tool. Companies should send newsletters weekly, monthly, or quarterly, depending on their goals and business activities. However, we all know that sometimes clients are reluctant to open newsletters for numerous reasons. Here are some tips that can help you increase the odds of your clients and subscribers opening your newsletters.

The real cost of bad corporate identity design

December 8, 2017Graphic Design, Knowledge Base, Marketing Strategy, Printing, Website Design

If you want to have an effective running business, you will have to make sure that you maintain your image through the right corporate branding. Having a good corporate identity plays a large role in positioning your brand. Your decisions in choosing an adequate designer over an established designer, choosing a cheap designer and design studio, or free online logo design service, may save you money now, but in the long run this route will become more expensive to maintain as you will need to redesign more frequently.

How to properly plan your content marketing campaign

December 1, 2017Digital Marketing, Knowledge Base, Marketing Strategy

How important is content marketing really? Well, it is so important that it can help boost your presence and authority online. The most important rule when it comes to content marketing is to have a plan in place. Without a plan, it could turn out to be a disaster. A person could write 20 articles in a month and post them on their website and social media pages, and hope for the best. Then after a while, they do not get any response from their readers and thus give up. The problem comes in when companies practice mass marketing and they do not tailor their messages around their target market. If you have a content marketing plan in place, you will be able to properly map out your postings.

How long does it take to build a brand?

November 24, 2017Digital Marketing, Knowledge Base, Market Research, Marketing Strategy

Creating a brand is much like building a house, you need a plot to start your building which in this case is the idea. Then with some perseverance and shear will, you can begin to lay the foundation. The time frame in which a brand can be developed from birth to release can vary depending on the consultant you’ve hired. Essentially, there are steps you need to take in order to get your idea from dreams to reality, and phases that must be addressed before considering yourself a successful business man/woman.

Why is a corporate identity manual important?

November 17, 2017Graphic Design, Knowledge Base

Essentially, a corporate identity (CI) manual is created for companies that wish to present their brand consistently across all internal and external marketing material. When a CI manual is presented to the company, it creates consistency, which in turn, leaves a positive and lasting impression of the company to existing and future clientele. In short, the duty of a CI manual mainly focuses on the physical look of a company’s brand. It generally includes a logo and marketing material, such as business cards, letterheads, email signatures, and a website. These all come with a set of guidelines.

Author: cognite_team