Your Google Adwords ad must be as direct as possible .

There is no shortage on impressions for keywords so make your click-throughs count since they are costing you money. When looking at the text ads you will see that you do not have much space for a message.

You need to mention precisely what you offer as well as the benefit to the viewer i.e. “Enjoy beautiful, healthy skin with our morning spa treatment”. If you offer a service only in your surrounding area then mention the area in the ad i.e. “Drive safely with superior tyres from Auto Parts, Northcliff”. Rather be more straight forward and your conversion rate from a lead to sale will be much higher.

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