Logo designers in Johannesburg, South Africa
Get your company logo designed by professional graphic designers.
Cognite Graphic and Website Design offers the best value for money when you need your company logo designed.View the logo design pricing…
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Your company logo is an important aspect of your new business. Without a proper logo the rest of your corporate identity will not be consistently implemented and it will cost you much more to correct in the long run. There is a couple of things that you need to keep in mind when logo designers work on your corporate identity :
- The logo must speak to your target market. If you are selling financial services then stick to clean and corporate designs and colors. If you are selling kids clothes then make it colorful and fun.
- Keep the logo design simple Simplicity is the key to making a logo memorable. Naturally a massive marketing budget won’t hurt, but creating a logo that is memorable will just make it much easier. We have found that simplicity is key. Look at the logos for Coca Cola, BP, BMW, IBM. They are very simple, elegant and it is difficult to implement the logo incorrectly on other branding media.
- Add a tagline onto your logo design Adding a tagline into the original design of the logo doesn’t just help keeping the logo/tagline combination consistent, but it also forces owners of new companies to come up with one. Tagline are very important in expanding the description of your offering with minimal fuss. The general rule is that if your company name doesn’t say what you do, say it in the tagline. If the company name says what you do then the tagline can be more related to what makes you different from your competitors.
- Keep the logo contrast up One thing that we have found is that clients sometimes like to tone down their logos by making black turn to grey or blue turn to powder blue. It is a pretty big risk since readability drops out the window and the logo might not ‘pop’ as much as other logos that it might appear next to. Keep the logo vibrant without going cartoonish or oversaturated.
