http://www.cognite.co.za Sun, 14 Mar 2010 16:54:21 +0000 http://backend.userland.com/rss092 en Yes, you can increase your maximum Cost Per Click for a keyword. This will allow Google to show the ad above the competition's. To get a good idea of how much you should increase it with, look at the average position of the ad for that keyword. If it is sitting ... http://www.cognite.co.za/how-can-i-get-my-ad-to-show-above-the-other-ads.html Yes, you can schedule an ad to appear on certain days of the week and at certain times. This is useful if you know that your target market will only be searching for your service during office hours or on weekends. Narrowing down the availability of your campaign like this will ... http://www.cognite.co.za/can-i-only-show-my-ad-during-specific-days-and-times.html Your Google Adwords ad must be as direct as possible . There is no shortage on impressions for keywords so make your click-throughs count since they are costing you money. When looking at the text ads you will see that you do not have much space for a message. You need to ... http://www.cognite.co.za/what-is-the-best-way-to-create-the-google-adword-ad-wording.html Yes, you can choose to create multiple different versions of the same ad by rewording it. So the ads keywords will be the same, but there will be different variations of the same ad that will be shown. The idea behind this is for Google to see which ones have the ... http://www.cognite.co.za/can-i-have-different-ad-variations-for-the-same-service.html A Google Adword keyword is the keyword or phrase that your target market will use in a Google search. Your keyword can be one word or multiple words i.e. 'gardening services' or 'landscaping'. An ad can have multiple keywords associated with it. When one of these keywords are searched for in ... http://www.cognite.co.za/what-is-google-adword-keyword.html The bounce rate is the % of click-through visitors that left the site without browsing to other pages on your site. A high bounce rate can be good and bad. Good The adwords ad was very focused and the visitor got the information that they needed on that page. Bad The ad was not direct ... http://www.cognite.co.za/what-is-a-bounce-rate.html The click-through rate is the percentage of clicks when compared to how many impressions were made. So 1 click per 100 impressions gives a 1% click-through rate. http://www.cognite.co.za/what-is-the-click-through-rate.html A Google Adwords impression is the opportunity for a viewer to see the ad. This does not mean that they have clicked on the ad, but that it was merely available for them to look at. You can compare it to opening a magazine at a random location. All the ads ... http://www.cognite.co.za/what-is-an-impression.html Your campaign has a certain montly budget and thus a certain daily budget. By default Google will try and spread your ads out across the day. If your daily budget is almost used up by 10am then Google will not show your ad until later the day. If you have a ... http://www.cognite.co.za/why-are-my-google-adwords-ads-not-showing.html Logging In To log into your Wordpress administration section you will need to type the administration section address into your browser. This would be www.mydomain.com/wp-admin Once you have typed it into the address bar of your browser and pressed enter you will see the login screen for your Wordpress website. You should ... http://www.cognite.co.za/logging-into-wordpress.html