This will allow Google to show the ad above the competition’s. To get a good idea of how much you should increase it with, look at the average position of the ad for that keyword. If it is sitting at around position 3 then you do not need to change it since it is a pretty comfortable position when compared to the costing. If your ad is always at position 1 then you Cost Per Click might be too high and you can lower it and see which position it falls into.

This is useful if you know that your target market will only be searching for your service during office hours or on weekends. Narrowing down the availability of your campaign like this will save you money and have better sales conversion rates.

There is no shortage on impressions for keywords so make your click-throughs count since they are costing you money. When looking at the text ads you will see that you do not have much space for a message.

You need to mention precisely what you offer as well as the benefit to the viewer i.e. “Enjoy beautiful, healthy skin with our morning spa treatment”. If you offer a service only in your surrounding area then mention the area in the ad i.e. “Drive safely with superior tyres from Auto Parts, Northcliff”. Rather be more straight forward and your conversion rate from a lead to sale will be much higher.

So the ads keywords will be the same, but there will be different variations of the same ad that will be shown. The idea behind this is for Google to see which ones have the biggest click-through rate and show that one more. This is a way for you to see how people respond to different marketing messages.

Your keyword can be one word or multiple words i.e. ‘gardening services’ or ‘landscaping’. An ad can have multiple keywords associated with it. When one of these keywords are searched for in Google then your ad will show up.

A high bounce rate can be good and bad.

Good
The adwords ad was very focused and the visitor got the information that they needed on that page.

Bad
The ad was not direct enough and missed your target market. The visitor was looking for something close to what you mentioned, but might have misunderstood the ad.
The landing page for the ad might not have followed up with the ad message properly and the visitor lost interest.

This does not mean that they have clicked on the ad, but that it was merely available for them to look at. You can compare it to opening a magazine at a random location. All the ads on that page just received one impression. In Adwords the ad will have a total amount of impressions made up of the impressions of the individual keywords.

By default Google will try and spread your ads out across the day. If your daily budget is almost used up by 10am then Google will not show your ad until later the day. If you have a very limited daily budget then the ad will not show much, but your daily budget will likely still be used up by the end of the day. To accurately test if your ad is showing you can log into your account and take a look at the impressions for that ad for the day.

To log into your Wordpress administration section you will need to type the administration section address into your browser. This would be www.mydomain.com/wp-admin

Once you have typed it into the address bar of your browser and pressed enter you will see the login screen for your Wordpress website. You should type in the User ID and Password as given to you by Cognite. If you haven’t received your login details then please contact us to request them.

Once you have typed in you login details you can click on the Login button.

If your login details are correct then you will now see the Dashboard of your Wordpress website.